OHSU's creative director will be responsible for ensuring clarity, consistency and integrity in presentation of the OHSU brand. Doing this work will require a deep, compassionate understanding of OHSU--its uniqueness, its spoken and unspoken values, its aspirations and its flaws, its history and its possibilities.
The creative director's job responsibilities will be grounded in creative strategies designed to advance OHSU's brand, ensuring these are informed both by what is and what might be. On a day-to-day basis, the creative director will be responsible for orchestrating the efficient production of creative work that accurately reflects the OHSU brand. This will involve allocating work, managing a team and providing creative input for a variety of people, some of whom are direct reports but many of whom are not. On a less frequent but still regular basis, the creative director will be responsible for thinking through the right tools, resources, people and processes required to work more effectively, deliver on specific projects or achieve certain goals. Finally, occasionally the creative director will be called on to present on creative insights, projects or team work.
The creative director will report to the leader responsible for the OHSU brand, and will coordinate work with many teams at OHSU, including: Digital engagement, digital strategy, marketing, social media, internal communications, media relations, educational communications, school-based communications and Foundation communications. The scope of the role includes presentation of OHSU's brand across missions and channels.
OHSU is Oregon's only academic medical center and one of the region's largest employers. Located in Portland, Oregon, a fast-growing metropolitan area known for its creative culture, OHSU is singularly dedicated to improving the health and well-being of people in Oregon and beyond. OHSU is committed to diversity in people and ideas, and welcomes all qualified applicants for this role.
Function/Duties of Position
Creative insights, creative strategy and institutional advancement. The incumbent will be responsible for cultivating a deep understanding of OHSU's multi-mission brand; providing insights about creative trends generally; applying insights to continually advance the clarity, consistency and integrity of the OHSU brand; and translating institutional goals and projects into creative strategies. Specific responsibilities include, but are not limited to:
Regular review of creative trends generally, and across healthcare and academia
Regular review of how OHSU presents itself across missions and channels
Regular review of qualitative and quantitative data about how OHSU's brand is perceived
Regular review of the field of healthcare literacy, equity and inclusion
Using these reviews to develop insights about how to advance the OHSU brand creatively
Ensuring strategy for the OHSU brand is reflected in OHSU brand guidelines
Developing creative strategies in support of specific institutional goals or projects
Creative direction and production. The incumbent will be responsible for ensuring clarity, consistency and integrity in presentation of the OHSU brand. Specific responsibilities include, but are not limited to:
Providing timely and useful creative feedback for creative personnel working on behalf of OHSU, including ad, headline and copy writers; designers, illustrators and animators; photographers, videographers and producers; user experience designers; and agencies
Ensuring consistent application of OHSU brand guidelines
Establishing benchmarks for timely production, efficient resource use and high quality
Monitoring effort against these benchmarks and against department budgets
Continually improving creative processes and workflows
Creative vendor, software and team management. The incumbent will be responsible for ensuring the right combination of tools and people to deliver high quality creative work for the OHSU brand. Specific responsibilities include, but are not limited to:
Managing and developing a team of creative professionals at OHSU and for partners
Leading coordination with creative professionals in other OHSU units
Overseeing allocation and execution of specific creative work to individual vendors
Collaborating with agencies to achieve OHSU goals on high-profile creative projects
Identifying and ensuring appropriate use of software (e.g., creative project management, digital asset management, filesharing, creative suite, stock photography) designed to support the production and delivery of creative projects
Leading and/or participating in development of requirements, scopes of work, solicitation of estimates, and/or informal or formal requests for proposals for tools, individual vendors, agencies or specific projects
Developing and monitoring project and departmental budgets to ensure wise use of resources
Presentation. The incumbent will be responsible for periodically developing presentations about creative industry insights, the work of the creative team, or for specific projects.
Other duties. The incumbent will be responsible for occasional other duties as requested by the leader of the OHSU brand and/or marketing and/or communications functions.
Undergraduate degree in design, writing, the visual arts or closely related discipline(s) OR equivalent experience in lieu of degree.
At least 6 years of progressively responsible experience in creative positions, including all aspects of creative project delivery, and with managing projects and budgets across a range of in-house and vendor resources.
Demonstrated experience leading project teams, large initiatives or direct supervisory experience.
Technical understanding. Demonstrated technical understanding of key components of creative projects, including (but not limited to) understanding the tools and processes for:
Headline and copy writing
Goal-setting. Demonstrated ability to clearly articulate achievable creative goals that achieve business or other objectives.
Collaboration. Demonstrated ability to collaborate across multiple disciplines, roles, teams, and with in-house and external personnel.
Management. Strong skills in managing projects and diverse teams to deliver high-quality results on time and using people, technical and budget resources efficiently.
Leadership. Ability to effectively advocate for the creative function in various settings, to lead the creative team in continually improving processes and outcomes, and to add value in achieving our institutional mission.
Presentation. Superb presentation skills for a wide variety of audiences, including on specific projects, on how deliverables will achieve (or have achieved) business or other objectives, and on team goals and activity.
Commitment to equity and inclusion. Demonstrated commitment to representing diverse perspectives in creative projects and on creative teams, and to understanding--and addressing--the needs of a wide range of public audiences.
Other. Obsessive attention to detail. Ability to work within/clarify ambiguity. Ability to manage a high volume of projects. Exceptional customer service skills. Proficiency with Adobe Creative Suite.
Must be able to perform the essential functions of the position with or without accommodation.
Advanced certification, and/or graduate study, and/or instructional experience in design, writing, the visual arts or closely related discipline(s).
Experience working in a health care and/or higher education and/or academic medical center setting.
Experience creating and maintaining brand guidelines.
Direct supervisory experience.
Demonstrated skill in developing full suite of single-brand creative assets.
Demonstrated ability to translate healthcare marketing objectives to creative briefs and projects.
Demonstrated competence in delivering creative assets that achieve measurable improvements in subject matter understanding by vulnerable populations.
All are welcome
Oregon Health & Science University values a diverse and culturally competent workforce. We are proud of our commitment to being an equal opportunity, affirmative action organization that does not discriminate against applicants on the basis of any protected class status, including disability status and protected veteran status. Individuals with diverse backgrounds and those who promote diversity and a culture of inclusion are encouraged to apply. To request reasonable accommodation contact the Affirmative Action and Equal Opportunity Department at 503-494-5148 or [email protected] As an organization devoted to the health and well-being of people in Oregon and beyond, OHSU requires its employees to be fully vaccinated against COVID-19.
As the state's only health and research university, OHSU brings together patient care, research, education of the next generation of health care providers and scientists and community service to improve the health and well-being of all Oregonians.The university is a conduit for learning for more than 2,800 students, providing training to interns, residents and fellows in postgraduate medical and research. It is the only place in Oregon that grants doctoral degrees in medicine, dentistry and nursing. OHSU cares for more than 251,000 patients each year from around the region and takes a leadership role in contributing to solutions involving the health of the state and the nation, such as health care access and transparency, ethics and workforce shortage. Beyond providing critical health care services, quality education and cutting-edge research, OHSU also is a key economic and social force in the Northwest. With an annual operating budget of $2.06 billion and more than 14,000 employees, OHSU is Portland?s largest employer. Its size contributes to its ability to provide... many services and community support activities not found anywhere else in Oregon. For more information visit http://www.ohsu.edu/xd/about/index.cfm