The Social Media and Digital Content Coordinator will be responsible for the creation, administration, content management, and advancement of social media and other digital communications in order to increase visibility, engagement and audience for the School of Nursing (SON). This position will work in close collaboration with the Marketing and Communications' editorial, creative, media relations and other marketing staff to enhance external and internal communications. The position will report to the Web Administrator.
Specific duties & responsibilities:
Social media management (50%)
Develop compelling content for social media and other digitalcommunications (Facebook, Twitter, Instagram, Tiktok, LinkedIn, blogs, etc.)
Create and implement a metric-focused social media plan and individual campaigns
Use research and analytics to direct social media strategy and assess impact
Research emerging trends and advancements in social media and web to make recommendations for their use at SON
Provide monthly assessment reports on the effectiveness of SON's social media
Provide custom reports as needed for use in meetings, proposals, etc.
Identify ways to integrate social media content in digital and traditional marketing materials
Stay abreast of relevant nursing and healthcare news and monitor nursing social media in general and SON competitorsspecifically
Provide social media training to faculty, staff and students as needed
Partner with central JHU and JHH social media partners on collaborative efforts and branding
Assist the SON Dean with social media as needed
Digital content creation (50%)
Work closely with Web Administrator and internal clients at SON to write/develop content for new web pages and revamp content for existing pages, while maintaining consistency in style, tone, andquality of the SON brand
Research emerging trends/best practices in digital content writing to increase SEO
Utilize SEO and SEM strategies in all aspects of content development for website and digital advertising
Write metadata and keywords to optimize pages for search engine optimization
Work with students, faculty, staff, and alumni to produce timely content for the school's blog
Minimum Qualifications
Bachelor's degree in related field
Two years related experience in communications, including managing social and digital media accounts
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula
Preferred Qualifications
Knowledge of healthcare marketing and communications
Special knowledge, skills, and abilities:
Excellent written and verbal communication skills with an ability to write clear, concise copy
Demonstrated experience in content creation for web and other digital channels
Experience developing and implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies
Ability to use tools such as Sprout Social, Facebook Insights, and/or other web metrics to evaluate, analyze and contextualize information
Demonstrated ability to employ innovative approaches to digital content promotion resulting in improved readership and audience engagement
Familiarity with Microsoft Office and the Adobe Creative Suite
Ability to excel in a team-oriented work environment
Excellent time-management skills are a must
Classified Title: Communications Specialist Working Title: Social Media/Digital Content Coordinator Role/Level/Range: ATP/03/PB Starting Salary Range: Commensurate with experience Employee group: Full Time Schedule: Monday - Friday 8:30 - 5:00 Exempt Status: Exempt Location: 06-MD:School of Nursing Department name: 10001273-Communications Office of Personnel area: School of Nursing
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected]. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.
