Reporting to the W&J College President, the Senior Director of Communication & Marketing and oversees the Division of Communication & Marketing, which comprises a team responsible for brand management, advertising, public relations, internal communications, creative services, electronic communication (website, social media, video production), sports information, conferences/events, community relations, merchandising, and other related functions. The Senior Director will be an accomplished leader of people with demonstrated experience in higher education and nonprofits environments, and in managing budgets, people, and processes.
To succeed, the Senior Director will be a collaborative leader and partner, capable of working across academic and administrative departments to execute integrated communication and marketing strategies to amplify the college brand and reputation among all stakeholders.
Duties and Responsibilities:
Direct the development of strategic communication plans for digital marketing; online strategy; college branding and integrated marketing and messaging campaigns; research, metrics and measurement; strategic projects; and creative/design.
Lead the development of key messages and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including digital, print, and media.
Work with the college President, vice presidents, Campus & Public Safety team, and others to develop crisis communications and direct responses as needed.
Build and enhance relationships with faculty members to promote faculty thought-leadership to external audiences and media outlets.
Provide strategic direction and partner with various departments on content marketing and communication initiatives.
Cultivate and leverage relationships with key journalists and other influencers to secure media opportunities and drive positive exposure for W&J College.
Partner with administrative departments to develop and execute content and creative assets that support enrollment efforts, student retention, fund raising, and alumni engagement.
Serve as a primary community relations liaison to Washington County and surrounding area as appropriate.
Actively coach, mentor and develop the communication and marketing team to increase the capabilities and effectiveness of this group, including setting clear performance management objectives.
Employ appropriate market research to inform work, better understand the college's audiences, and identify emerging marketing and reputation-building opportunities.
Produce and present bi-annual reports to the W&J College Board of Trustees on the progress and success of communication and marketing efforts.
Attend senior leadership meetings as needed and work with senior leadership team to advance projects and program that enhance W&J’s reputation and position in the higher education market.
Bachelor’s degree (Master’s preferred), ideally in integrated marketing communications, public relations, or a similar area of study.
Minimum of 10+ years’ experience in public relations, communications and/or marketing with proven experience in managing individuals and cross-functional teams. Preference will be given to candidates with significant higher education experience.
Experience in managing and maintaining social media platforms.
Proven experience in crisis communications and reputation management.
Comfortable managing multiple projects at a time with short or overlapping deadlines.
Skilled in negotiation and facilitation of teams, individuals and projects.
Excellent, versatile writing ability.
This position oversees the offices of Communication & Marketing, Events and Conferences, and the W&J Campus Store, and will have direct oversight of a number of departmental functions.
The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the position described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the position.
Job Description Status The duties and responsibilities listed in this job description are illustrative ones anticipated for this position. Other duties and responsibilities may be assigned as required. Washington & Jefferson College reserves the right to amend or change this job description to meet the needs of its programs. This job description and any attachments do not constitute or represent a contract.
Apply for this job at https://washjeff.applicantpro.com/jobs/. Please submit a cover letter and resume. It is recommended that all documents be in PDF format and uploaded at one time. Review of applications will begin immediately.
Washington & Jefferson College offers a comprehensive benefit package for benefit eligible employees; including health, vision, and dental coverage, group life insurance, AD&D and LTD coverage, retirement plan, generous leave time, and the tuition benefit programs. These benefits add significantly to the employee’s total compensation package.
Getting to Know W&J
Washington & Jefferson College is the best of both worlds: a small-town college setting in historic Washington, Pa., with easy access to the bustling business and cultural districts of nearby Pittsburgh, Pa. just 30 miles to the north. Founded in 1781, W&J College is a private, residential liberal arts college that is focused on student success. Our dedicated, experienced professors are passionate about teaching and work closely with our students to ensure that they receive a quality, comprehensive education. For more than 200 years, our alumni have influenced change in business, politics, medicine, and the arts and sciences as CEOs, lawyers, doctors, researchers, writers, teachers, and in many other equally worthy professions.
Washington & Jefferson College welcomes people of all backgrounds and beliefs who wish to participate in a diverse educational community. The College strives to be a place where all students, faculty, administrators and employees are able to live, study and work in an atmosphere free from bias and harassment. The College encourages civil debate and lively exchange of ideas in the belief that such exchanges promote understanding that will grow beyond simple tolerance of difference to embracing and celebrating the richness of diversity. Our graduates acquire knowledge and learn skills that help them thrive in a culturally diverse world.
Equal Opportunity Employer
Washington & Jefferson College (W&J) is committed to increasing diversity in our community and actively pursues individuals from all backgrounds. Additionally, W&J College complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, protected veteran status, gender identity, or national origin.
Washington & Jefferson is a private liberal arts and sciences college located 30 miles south of Pittsburgh, Pennsylvania. Our dedicated, experienced professors are passionate about teaching and work closely with our students to ensure that they receive a quality, comprehensive education. Our entire community is focused on student success. To that end we offer an On-Time Graduation Guarantee, opportunities to study all over the world through our Magellan Project and a committed staff of career counseling experts. For more than 200 years, our alumni have been influencing change in business, politics, the arts and sciences as CEOs, lawyers, state representatives, doctors, researchers, writers and teachers, and in many other equally worthy professions.