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Marketing Coordinator (Journey)
Support the Senior Director for Integrated Marketing Communications in establishing and evaluating an annual integrated marketing communications plan for the University’s brand. This includes but is not limited to the analysis of the competitive landscape and target audience, collection of qualitative and quantitative data, establishment and execution of marketing goals that relate to the University’s strategic plan, media buying (advertising), and creative development of campaign assets.For event/sponsorship activations, develop marketing plans aligned with the integrated marketing communications plan and lead the creative development of assets including but not limited to writing copy. Collaborate with photography, videography, design, content curators, mobile app, public


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