Career Center

The Aging Life Care Association seeks a senior level Marcomm leader to be our Chief Relationship Officer (CRO) who will carry our mission forward. 

Vision

Inspiring excellence and setting the highest standards in the field of Aging Life Care™.

Mission

Promoting and leading the community of Aging Life Care Professionals® through our unique knowledge base, continuing education, professional development, and the highest ethical practices.

About Aging Life Care Association® (ALCA)

The Aging Life Care Association (ALCA), a nonprofit association with approximately 1,800 members, primarily in the U.S., is governed by an 11-member Board of Directors. Aging Life Care, sometimes referred to as geriatric care management, is a holistic, client-centered approach to caring for older adults or others facing ongoing health challenges. Working with families, the expertise of Aging Life Care Professionals provides the answers at a time of uncertainty. Their guidance leads families to the actions and decisions that ensure quality care and an optimal life for those they love, thus reducing worry/stress, costly mistakes, and time away from work for family caregivers through:

• Assessment and monitoring
• Planning and problem-solving
• Education and advocacy
• Family caregiver coaching

ALCA provides timely resources and training to its members through the publication of its peer reviewed Journal of Aging Life Care™, the ALCA annual conference, live and pre-recorded webinars, Member Resource Groups, digital resources such as a Knowledge Resource Center and other offerings like e-newsletters, and an Entrepreneurial Mentoring Program. ALCA also provides national visibility and industry promotion through digital marketing strategies, website “Find an Aging Life Care Expert” search, blogs, white papers, and e-books.

The National Academy of Certified Care Managers (NACCM)

NACCM is a legally separate entity that manages the certification process conferring the primary certification that many ALCA members hold. The ALCA staff provides administrative support to this separate organization and its 10-member board based on an annual management fee. The CRO will devote approximately 20% of time to the NACCM organization.

The Opportunity for ALCA

By 2030, 1 in 5 people in the US will be over 65 --the first time in history that older people will outnumber children.  Many people do not have plans in place as they start to retire—or worse, are confronted by a crisis like a stroke or an Alzheimer’s diagnosis. When families, adult children, or the aging person themselves (22% of older adults have no family to support them as they age) are overwhelmed with the reality of growing older, an Aging Life Care Professional can step in to help. Aging Life Care Professionals often have social work, nursing, gerontology, therapy, or other human service backgrounds, with knowledge in eight core areas (housing, crisis intervention, health and disability, financial, housing, family matters, local resources, legal needs, and advocacy).  Aging Life Care Professionals help families navigate healthcare and insurance, coordinate aid wherever the client resides, and act as the “eyes and ears” for families who may live at a distance from their older loved ones. Members of the Aging Life Care Association must meet strict experience and education requirements. They also hold themselves to the Association’s Standards of Practice and Code of Ethics—setting them apart from other care managers in a non-standardized field. The Aging Life Care Association is uniquely positioned to be at the forefront of the aging field in the years to come.

 We are Looking For:

A senior level Marcomm leader to be our Chief Relationship Officer (CRO) who will carry our mission forward to: build, maintain and nourish both internal and external relationships; build brand awareness around both the value of the services our members provide, as well as the ALCA name; grow and retain members; oversee marketing and lead team with authenticity and humility; challenge staff to think creatively and challenge the board and leadership on the status quo.

The CRO reports to the CEO, works closely with the Board of Directors, and is based in the Tucson, AZ office.

Apply if you are a Person who:

• Believes in the mission of the organization
• Understands the value of serving the aging community
• Seeks to understand before being understood
• Listens deeply
• Can communicate clearly and effectively, both written and spoken, up and down chains both internally and externally
• Is willing to challenge the status quo, with respect and substantiated thought
• Is approachable, optimistic, creative, energetic, and focused
• Takes the time to fully understand the business within which you work

 Chief Relationship Officer Core objectives

1. Build Brand Awareness around ALCA and ALCA’s members services through marketing

• • Creates, presents, and implements marketing plan to increase brand awareness and influence in market, and meet defined strategic initiative objectives
  • Leads all marketing efforts and marketing staff to increase awareness through all viable marketing avenues

2. Grow and retain membership to defined yearly growth numbers
   • Creates, presents, and implements membership growth and retention plan to meet numbers
   • Defines, creates, modifies member programming to meet member demand and increase retention
   • Meets membership retention numbers as defined by strategic plan by ensuring member satisfaction
   • Meets membership growth numbers as defined by strategic plan through strategic partnerships and individual growth
   • Reviews member survey results and makes recommendations on program changes to CEO
3. Support and Build NACCM Certification brand and relationship

• • Understands NACCM relationship and defines strategy to best utilize relationship to ALCA and NACCM’s advantage
  • Defines opportunities to strengthen relationship between NACCM and ALCA
  • Manages all internal communications with NACCM certificants to keep them informed and engaged, as well asexternal communications with prospective candidates to grow program
  • Creates, presents, and implements marketing plan to increase brand awareness and influence in market, and meet defined strategic initiative objectives
  • Considers NACCM brand awareness in marketing plan and creative content for ALCA
  • Includes NACCM in external relationship building discussions for ALCA as appropriate

4. Build internal relations

• • Builds strong relationships with all chapters with goal of creating one unified organization
  • Defines the best operating model to meet both chapter and association needs and to benefit all involved
  • Along with board president, board members, and CEO is visible and approachable for all members

5. Build External Relations
   • Establishes relationships with important business partners to support the growth of the industry as a whole and the ALCA brand
   • Thinks strategically about which relationships would be most beneficial for association and brings ideas to table
   • Defines, creates, and presents external relationship plan to build partnerships (alliances) and relevance in the market
   • Helps to lead integration of any new relationships with ALCA
   • Manages Partner program
   • Defines strategy for outward-facing policy direction and manages appropriately 
6. Key leader in organization
   • Leads with humility, authenticity, and transparency to build trust and camaraderie within staff
   • Supports both strategic initiatives and operational implementation of initiatives – willing to get hands dirty when needed
   • Clearly communicates direction to staff, and progress to CEO and board
   • Clearly articulates staff challenges and potential staffing limitations to CEO
   • Takes the time to understand the time investment of staff, and balances workload accordingly
   • Is available to all staff to promote growth, support questions, offer feedback
   • Works in concert with CEO to ensure association culture of trust
   • Assesses and delivers yearly review to staff members to support growth
7. Strategic Driver
   • Recommends establishment, modification or elimination of program, services, or committees to increase efficiency and reach of organization
   • Leads and/or participates on specific committees as defined by need
   • Ensures all new services are delivered on time and on budget
   • Provides organization with strategic information to make decisions
   • Makes timely decisions within limits set forth in policy, strategic plans, and budgets
   • Monitors fiscal health of organization and make recommendations to increase it
8. Maintain and Build Board Relationship
   • With staff and CEO, prepare board books and material to be delivered by specified time to allow board to review prior to meetings
   • Meet with President and President’s committee as requested by CEO

Knowledge, Skills, and Abilities

• Creative, big picture, forward thinking
• Experience leading a team
• Excellent interpersonal, written, and oral communication skills are critical, including outstanding proofreading
• Some understanding and experience in the aging space
• Experience in association / non-profit management a plus
• Experience presenting to a board a plus
• Working knowledge of website function/design and social media.
• Knowledge of successful association management practices (preferred).
• Demonstrated history of high level of customer service.
• Multi-tasker with strong project management skills.
• Strong ability to solve problems and make decisions.
• Demonstrated experience in creating traditional press releases, digital marketing campaigns, and brand management
• Familiarity with Hootsuite, Survey Monkey, Adobe or Nuance PDF, Constant Contact, Google Analytics, Feathr, and Microsoft Office programs
• Creative, collaborative, and innovative
• Occasional travel required (board meetings and national conference)

Education and Experience: 

• Bachelor's degree required, in related area (management, non-profit leadership, communication, human services)
• Marketing, communications, and/or sales experience, 5 years minimum
• Association and/or Nonprofit Management leadership experience in a health-related field, 3 years minimum (preferred).