IU Studios is the central Marketing and Communications unit at Indiana University, and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU.
This is a marketing leadership role, reporting to the Director of Digital Marketing & Analytics, and will lead our analytics efforts across the central marketing organization and the university as a whole. The Analytics team generates insights and reports to inform decisions on marketing campaigns that impact student experience, enrollment, and university reputation. Additionally, the Analytics team manages the marketing analytics platforms and marketing reporting tools used across the university.
This position will manage a growing team of Marketing Analysts, Marketing Data Engineers, and part-time analytics interns tasked with the following responsibilities:
Synthesizing and assisting in the interpretation of the results of paid media (e.g. social, search, display, etc.), owned media (web, mobile, email, etc.) and earned media (e.g. news stories) campaigns
Developing A/B tests and incremental lift studies to refine our understanding of ROI and inform campaign optimization
Engaging the university's marketing and communications community in ongoing education to advance their skills, such as: interpreting web analytics, improving web content and SEO via insights drawn from analytics, and properly tracking campaign tactics.
Establishing, implementing, and maintaining tagging methodology across digital channels, including Google Analytics, Google Tag Manager, Salesforce Marketing Cloud, etc.
Creating and managing scalable reporting and dashboards that monitor key performance indicators (KPIs), highlight areas of improvement, and influence strategy
Managing enterprise analytics platforms such as Google Analytics 360/Google Analytics 4, Salesforce Datorama, SEMRush, and others
Serve as the university's subject matter expert on marketing analytics
Develop, prioritize, and lead the implementation of the university's marketing analytics roadmap
Establish the long-term vision and architecture for data pipelines and data management required to provide scalable, automated analytics solutions
Manage relationships and contracts with marketing analytics vendors
Source, champion, and adopt new tools with data & analytics capabilities such as APIs and embedded custom scripts
Build strong partnerships with stakeholders to understand top priorities and strategies
Proactively communicate findings and actionable optimization recommendations to stakeholders
Collaborate with internal stakeholders and agency partners to fully understand campaign executions, KPIs, measurement/tagging requirements, and develop analytical frameworks
Provides highest level of operational leadership and coordination of assigned staff members to define data analysis methodologies and standards; provides direction and guidance on high priority data analysis projects/initiatives.
Establishes short-term business plans and long-term operational objectives, including managing project timelines/deliverables and developing resource plans for multi-project/multi-phase data analysis initiatives.
Conducts a variety of personnel actions to include, but not limited to hiring, promotion, performance management, and dismissal.
Manages high level assignments and allocation of data analysis resources, including negotiating and coordinating initiatives that involve staff in other departments/areas/teams; may coordinate large-scale data analysis projects with a wide audiences in support of academic initiatives.
Makes budgetary recommendations/proposals based on resource needs and ensures cost containment.
Researches and stays up-to-date on new industry data analysis standards, best practices, and emerging technology; responsible for the implementation of new protocols/procedures to address business needs.
Works collaboratively with other data analysis leaders across departments in recommending standards, best practices, and related policies/procedures.
Prepares management reports and summaries for senior administration, executive, steering and advisory committees; acts as advisor to executive committees; serves on various university committees, communities of practice, and task forces related to data analysis.
Degree in computer science, information science, or related field
4 years of data analysis, reporting, or related experience
1 year of management experience
Combinations of related education and experience may be considered.
Proficient communication skills
Maintains a high degree of professionalism
Demonstrated time management and priority setting skills
Demonstrates a high commitment to quality
Excellent organizational skills
Excellent collaboration and team building skills
Effectively coaches and delivers constructive feedback
Instills commitment to organizational goals
Demonstrates excellent judgment and decision making skills
Effective conflict management skills
Builds and manages effective teams
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
This position has the potential to be located on any Indiana University campus with occasional travel to other campuses.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page .
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.
About Indiana University Purdue University Indianapolis
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.