The communications specialist supports copywriting, marketing, and digital production needs for the Alumni Relations unit at the Wisconsin School of Business (WSB). This cross-functional position works with a range of colleagues to support the engagement and advancement goals of WSB.
The communications specialist is responsible for drafting dynamic copy for email, web, and print channels to support alumni events, engagement opportunities, and fundraising efforts. This position helps identify and achieve communication objectives, crafting high-impact messages that serve target audiences.
The communications specialist is the lead author of WSB's bi-monthly electronic newsletter for alumni, and is responsible for identifying story ideas and content for the newsletter. The writer also contributes timely articles for WSB's alumni news blog.
The communications specialist is the lead on digital communications production. This position builds, reviews, tests, and sends mass email communications that are error-free and on-time. The communication specialist obtains and uploads mailing lists, collaborates with the designer on graphic needs, and serves as in-house expert on bulk email system. This position also creates and publishes website blog content.
The communications specialist is responsible for tracking, analyzing, and optimizing performance of digital communication platforms. The role also provides production and writing assistance for WSB's alumni publications.
The incumbent must be able to manage multiple projects simultaneously, be a clear and effective communicator, and pay close attention to detail.
Responsibilities:
Develops and drafts communication content and assists in the execution of the communications strategy in support of unit communication goals.
15% Monitors reach and effectiveness of communication campaigns, projects, and initiatives
10% Plans editorial content according to established goals and objects
5% Communicates with stakeholders to verify requests and identify editorial resources
60% Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
10% Provides project management and execution of communications programs, initiatives, and tactical plans
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required Bachelor's Degree
Qualifications:
Required Bachelor's degree in communications, marketing, or related field Minimum one year of professional communications experience
COVID-19 Considerations:
UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: https://policy.wisc.edu/library/UW-5086. Please visit https://covidresponse.wisc.edu for the most up-to-date information.
Work Type:
Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $46,000 ANNUAL (12 months) Depending on Qualifications The employee in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.
Additional Information:
Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Diversity and inclusion are primary values for the Wisconsin School of Business and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. Our school is committed to continuously increasing the cultural competence of its staff and faculty members through school-wide forums and professional development opportunities.
How to Apply:
Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position along with a comprehensive resume. In addition, please include one writing sample no longer than two pages in length that showcases your copywriting ability.
Our search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. We will notify all applicants once the search is completed and we have selected a top candidate. As applicants move on to next steps in the process, they will be asked to provide names and contact information (e-mail address, phone number, and mailing address) of at least three references.
Contact:
Tianwei Miller [email protected] 608-263-2259 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
Official Title:
Communications Specialist(CM004)
Department(s):
A121300-WISCONSIN SCH OF BUSINESS/ALUMNI RELATIONS
Employment Class:
Academic Staff-Renewable
Job Number:
257724-AS
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.
