Responsible for identification, qualification and capture of business development opportunities using a consultative sales approach, planning and recommending business development and marketing strategies to drive tactical and strategic growth and managing all key aspects of new client and new program development processes and related documentation and communication activities. The Lehigh community takes seriously our commitment to antiracism and The Principles of our Equitable Community.
1. Business Development *Tactical aspects of the direction of the portfolio of open enrollment and customized programs as well as working with the Director to conduct business development activities; use the SalesForce CRM system to maintain information on the status of sales efforts *Reporting contacts on a monthly basis, projecting revenue and maintaining contact with established and prospective clients; keep abreast of emerging companies and industries in the Lehigh Valley and beyond to establish working relationships with L&D professionals *Cultivating client relationships with key companies for the purposes of business development, program design and managing project timelines and deliverables *Qualifying leads and taking point on client calls and meetings, regularly leading meetings with C-level and senior executives to design and propose new programs *Maintaining records of client interactions and meeting notes *Analyzing and interpreting critical business trends as they pertain to organizational development for executives and management in the business education market *Maintaining a strong level of knowledge about the faculty resources and other consultants available to develop comprehensive educational solutions *Developing program proposals and communicating a solutions and value-based message and brand through client engagement conversations and negotiations *Performing organizational development needs assessments for clients of various company sizes *Overseeing the transition of each newly contracted program over to the delivery team and continuing to serve as the client relationship director for each program *Maintaining a strong level of knowledge about the faculty resources and other consultants available to develop comprehensive educational solutions *Determining appropriate staffing needs for programs and allocating departmental resources to ensure an excellent experience for all program participant *Contributing to process and business improvement projects by observing and evaluating existing processing, anticipating and supporting client and faculty needs and continuously seeking to ensure efficiency *Managing metrics and reporting, including the process to track and measure lead pipeline, phases of programs in development through delivery and metrics to measure volume and quality *Maintaining knowledge of market needs and recommending strategies to proactively respond by portfolio realignment or new program creation that dynamically addresses the identified need
2. Marketing *Leads brand strategy and marketing efforts for both custom and open enrollment programs *Works closely with the Executive Director to create annual multichannel communications and marketing strategy and oversees the implementation of that strategy for Vistex Institute *Creates marketing materials and collateral resources (writes and edits), included but not limited to written reports, promotional materials (for print and digital platforms), email marketing, annual reports, video marketing, press releases and data reports as needed *Oversees the implementation and maintenance of departmental CRM to ensure that data is supporting marketing efforts and proper program participant records are being kept *Oversees the maintenance of the department website and implements strategic changes to increase relevant web metrics and drive sales *Establishes and maintains relationships with external vendors to aid in brand creation and management *Monitors the Vistex brand across all programs and platforms to ensure adherence to established brand guidelines
3. Fiscal Management *Responsible for office finance and administration *Works closely with the Director to develop budgets for review and approval and to exercise resource management; maintains financial records, including invoices, inflows of cash and disbursements and tracking of actual expenditures versus budget *Ensures all proper paperwork and agreements are in place and current *Adheres to protocol and ensures that all communications, correspondence and meetings are approved by the Executive Director and/or Dean *Responsible for billing, collection and credit card activity in compliance with University policies *Provides operating reports and ad hoc reports, as requested *Develops and implements policies, procedures and standards for operations within the guidelines of the University *Supports departmental initiatives, joining any relevant committees and guiding growth initiatives
Grade: 10 - 40
Position Number: S98800
The duties of the position may allow the employee to work partially remote as deemed appropriate by the supervisor
This position requires occasional overtime during peak periods or for events
Some local travel to off-campus locations may be required; long-distance travel for programs may also be required
This position is funded by soft dollars; there is no severance associated with this position
This position has fiscal or financial responsibilities other than employee expense activity, such as processing or approving transactions; monitoring or preparing budgets; or generating income for University
Bachelor’s Degree required or equivalent combination of education and experience; Master’s Degree in Business Administration preferred
Eight or more years related work experience
Experience in sales, marketing, recruiting, consulting and/or practical experience in designing and managing courses for middle level executives
Excellent communication (verbal and written) and interpersonal skills
Proven ability to manage multiple tasks simultaneously, while thinking ahead and anticipating additional needs and priorities
Solid analytical and problem-solving skills, ability to work independently
Solid computer skills with experience using Microsoft Office Programs including Word, Excel and PowerPoint
Proficiency in Adobe InDesign, Pardot (email marketing) or equivalent experience preferred
Ability to quickly learn and adapt to new software
Ability to create and manage P&L statements
Proven ability to be innovative in approach in addressing educational executive and management issues
A full understanding of current and future business trends and the impact of on executive leadership
Marketing strategy, planning and execution experience is a must
Ability to design, develop and present formal business proposals
Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position
Because of increasing COVID case counts in the region and new information about the characteristics of the Delta/Omicron variant, all Lehigh faculty and staff will be required to be fully vaccinated and have received the booster shot, unless they receive an approved medical or religious exemption from the requirement.
Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.
Lehigh is a premier residential research university, ranked in the top tier of national research universities each year. We are a coeducational, nondenominational, private university that offers a distinct academic environment of undergraduate and graduate students from across the globe.