Stanford's Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.
We're looking for a Marketing Manager to join our Communications and Marketing team for a one-year, fixed-term assignment. In this role, you will be responsible for the development of a multi-track, multi-day signature conference that positions the GSB as a vital contributor and leader on critical societal issues of our time, including climate change, inequality, rapidly advancing technology, the future of democracies, and shifts in global economic power.
In this role, you will lead a cross-functional team that will design the event including content development, event logistics; lead cultivation to attract program participants; communications activities to disseminate insights from the convenings; and partnership development across Stanford and with external individuals and organizations. This person will assemble the team and identify agencies and vendors as needed to ensure a successful event in the fall of 2022. You will work closely with others in the Communications and Marketing department. The role reports directly to the Director of Media Relations with a dotted line to the Chief Communications and Marketing Officer.
The ideal candidate has extensive experience in all aspects of marketing and event design and production. You must be an experienced communicator who has an understanding of the societal issues of our time and how they intersect with management, research and policy. Experience with policy analysis and/or campaign management is a plus. You must have strong communication and organization skills, and be able to collaborate effectively across all levels of the school. Creativity and the ability to think beyond the project at hand is desired.
Your primary responsibilities include:
Envision and help build support for a signature event that will position the GSB as a leader and contributor on important societal issues.
Design the initial conference content -- including the agenda, speaker lineup, and event format -- in partnership with the dean, faculty leadership, and Communications staff. Handle all aspects of speaker and participant invitations, preparation, and coordination.
Create a marketing program including overall branding, digital assets, online marketing, social media and email to attract participants. Collaborate with our media team to maximize its media appeal and amplify the impact of the event series.
Develop an ongoing engagement program that includes understanding audience interests and provides relevant content and information so that target audiences become and stay connected with the GSB.
Assemble and lead a team including agency and/or other vendors, to deliver the event. Manage timelines, meetings and budgets to successfully launch the first event.
Identify market opportunities and track market trends. Recommend marketing improvements based on findings.
May oversee interns and other contingent staff; provide staff training.
To be successful in this position, you will bring:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
Experience in marketing, communications and event management.
Experience with project management and the ability to manage multiple activities simultaneously.
Strong management skills including the ability to work with senior leadership, lead with influence and project manage a team of staff and external agencies.
Understanding of how to implement integrated marketing programs across channels including digital and print.
Excellent written and oral communication and presentation skills.
Why Stanford is for You
Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:
Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
We pride ourselves in being a culture that encourages and empowers you.
How to Apply
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.