At a time of need for increased and innovative public health communications, the Brown School of Public Health (SPH) seeks a collaborative, creative, impact-focused leader and entrepreneurial communications strategist to build out a fast-paced communications operation that advances the strategic vision and priorities of Brown SPH and its students, staff and faculty. Reporting to the Vice Dean of Advancement and serving as an integral member of the Schoolâ™s senior management team, the Director of Strategic Communications leads the development and execution of an iterative communications, engagement and marketing strategy for the School Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Integrating communications across all school functions, the Director will be responsible for a renewal of SPH communications platforms and plans, including a website redesign and a corresponding content generation and social media engagement strategy aimed at building key audiences and impact in the areas of Public Health education, research, policy and practice. The Director supports and collaborates with enrollment colleagues to engage and nurture prospective students around the world, applying cutting-edge marketing and engagement tactics and connecting students to the best Brown SPH has to offer. The director works closely with advancement colleagues on capturing and presenting via diverse assets and delivery mechanisms the most compelling impact stories from SPH students, faculty, research and alumni. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â As an ambassador for the school, the Director will interact with all constituents, including the students, parents, faculty, staff, and other stakeholders in the SPH and Brown communities. Â The Director will support the Dean of the School of Public Health by generating broader and more comprehensive awareness of the qualities and character of the school community, in order to achieve goals in thought leadership, research recognition, enrollment and advancement, and ensure both impact and sustainable growth. Â Â Â This position is best suited for a leader who is invigorated by and eager to respond to the challenges and opportunities brought about by historic changes in Public Health, an ever-changing information ecosystem, and the disruption and growth affecting institutions in Higher Ed. The ideal candidate will bring strategic vision, an innovative mindset, a passion for Public Health, and significant experience implementing modern marketing, communications and engagement best practices. Â Â Â Â
Section 3: Major Responsibilities
Creates and executes an iterative, innovative strategy for academic Public Health communications, engagement and marketing. Serves as the lead communications executive, articulating the Schoolâ™s vision and image across all media to ensure a consistent message of excellence (50%)
Supporting Actions: Â Designs and executes a new strategy for an integrated communications approach at Brown SPH. Directs a team of communications specialists engaged in research news, marketing and communications activities to develop and execute a coherent internal and external set of messages and communications platforms. Makes recommendations to leadership relative to staffing and periodic interdepartmental collaboration in pursuit of shared goals. Strategize with School of Public Health faculty and staff, deanâ™s communications team, advancement professionals, government-relations specialists, and communicators across campus to ensure coordinated and optimized messaging. Â Engage center managers and department chairs in regular dialogue to partner on outreach, thematic ideas, and thought leadership opportunities that raise the overall profile of the School of Public Health and that of its individual units. Engage with all constituencies (SPH leadership, students, faculty, staff, alumni) on identifying early the opportunities for amplification and engagement, such as Â Â Â events, speaking engagements, social media campaigns etc., to highlight SPH activities and impact to policymakers, the news media, academic peers, alumni, prospects, and other key audiences. Maintain brand awareness and consistency across the School of Public Health. Â Align the SPH brand message with University identity and messaging priorities. Pursue relevant professional development to maintain strategies and tactics consistent with best marketing and communications practices. Â Invite, initiate and incubate new ideas and technologies to improve engagement in an ever-changing communications landscape.Â
Oversee daily communications for the School of Public Health (40%) Â Â Â Supporting Actions: Â Oversee a portfolio of professionally produced, continually updated, and strategically disseminated print and digital communications in alignment with Brownâ™s digital-first engagement strategies, including the SPH website; monthly news and e-newsletters; Continuum Magazine, weekly event email; daily web and social-media content; video and podcasts; event publicity and invitations; and brochures. Also produce branded merchandise as needed in alignment with the Universityâ™s trademark and licensing policies. Maintain strong media-outreach efforts in close coordination with Brownâ™s Office of University Communications, including drafting press releases, targeting media pitches and responding to media inquiries, editing and submitting op-eds, and maintaining a media-contact database. Â Coordinate with internal campus constituents, including the Office of Government and Community Relations, the Office of University Communications, the Division of Advancement and the Warren Alpert Medical School as needed for projects requiring collaboration and input from other University stakeholders. Work with SPH departments, centers, and programs to ensure that communications and visual identity are coordinated, engaging and impactful.
Assign, edit, and create digital content that engages audiences in the research, teaching, and other activities of the School of Public Health in accessible, audience-informed ways. Â Work with event and technology managers to ensure that events are appropriately amplified, live streamed, recorded, and shared across audiences. Oversee a broad-ranging portfolio that highlights faculty and student research and scholarship; teaching and educational initiatives; and accomplishments of members of the SPH community. Â Â Â Â Â Â Â Â Â Â Â
Measure Impact and Develop a Communications Community of Practice (10%)
Supporting Actions: Â Develop tools to measure success and track engagement, communications and marketing outreach efforts across all functions and platforms. Lead and build out a robust program of ongoing training opportunities for faculty and staff (such as media training, strategic communications 101, social media training.) Regularly convene a school communications affinity group, providing SPH administrators and staff who implement communications activities with best practices and communications guidelines, tools, and resources.
Section 4: Job QualificationsÂ Â â—Â Â Â Bachelorâ™s degree in marketing, communications, journalism or related field. â—Â Â Â Experience in an entrepreneurial environment and with emerging information technologies and communications approaches Â â—Â Â Â Experience in a departmental leadership role. â—Â Â Â Eight (8) or more years of experience in marketing/communications/audience engagement roles. â—Â Â Â Experience with strategic management of a brand and its voice through diverse media to generate results. â—Â Â Â Knowledge of principles, tools and practices for measuring performance of marketing efforts. â—Â Â Â Experience in managing operating budgets. â—Â Â Â Excellent writing and communications skills required. â—Â Â Â Demonstrated ability to manage a complex work environment and meet deadlines effectively. â—Â Â Â Experience supervising and managing direct reports.Â â—Â Â Â A willingness and ability to support a diverse and inclusive campus community.
All offers of employment are contingent upon a criminal background check and education verification that are satisfactory to Brown University.
In order to maintain 90% or greater universal vaccination rates on campus, all newly hired employees at Brown University must receive the final dose of the COVID-19 vaccine before they begin work, unless they are approved for a medical or religious exemption. For more information, please visit the Healthy Brown site.Â Â
Recruiting Start Date:
Job Posting Title:
Director of Strategic Communication
School of Public Health
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.