Muhlenberg College seeks a dynamic and self-motivated professional to join our campus community as Associate Director of International Recruitment. The individual will collaborate with key stakeholders within and external to the College pertaining to international student recruitment and facilitate the admission process for prospective international students and their families.
The Associate Director is involved in all aspects of interviewing and recruiting prospective students, reviewing and evaluating admission applications, overseeing and providing guidance on evaluation and interpretation of international transcripts and transfer course equivalencies, and explaining and discussing financial aid processes and financial aid offers for new students. The Associate Director will also manage extensive personal contact with prospects, parents, counselors, and other educational professionals, in person, by phone, via e-mail, and other digital channels. This position will be based in Allentown, PA and requires extensive international travel. Evening and weekend work will also be required, as needed.
The College: Founded in 1848, Muhlenberg College is a private, four-year residential, liberal arts college offering baccalaureate and graduate programs. Muhlenberg College is dedicated to shaping creative, compassionate, collaborative leaders through rigorous academic programs in the arts, humanities, business, natural sciences and social sciences; as well as pre-professional programs in law, health and theology; and progressive workforce-focused post-baccalaureate certificates and master’s degrees. As part of eastern Pennsylvania’s scenic Lehigh Valley, Allentown is a diverse city of 125,000, located just 60 miles north of Philadelphia and 90 miles west of New York City. Along with Bethlehem and Easton, the region is home to a vibrant arts scene, a nationally unique parks system, and a rich blend of diverse cuisine and restaurants. Muhlenberg offers a highly competitive benefits package, including telework, paid parental leave, generous holidays and paid time off, tuition programs at the undergraduate and graduate level, medical, dental and vision coverage, short-and long-term disability, and more.
Leadership and Management
Provide leadership, strategic direction, advocacy, communication, and coordination for the recruitment of prospective international students.
Hire and manage International Student Ambassadors.
Develop and manage appropriate budget items.
Planning, Coordination, and Assessment
Establish clear international recruitment, selection, and yield processes.
Oversee international recruitment agent program as it relates to selecting, managing and training agents. Conduct ongoing training for recruiting agents or strategic partners as needed. Provide feedback to agents as appropriate and annual assess their performance in identifying appropriate students who choose to enroll at Muhlenberg.
Coordinate Muhlenberg’s relationships with foundations, organizations, and government agencies that assist prospective international students.
Develop data-driven strategies and initiatives to break into new markets as well as increase applications in existing markets. The strategy should include but is not limited to: on-the-ground student recruitment, “armchair” recruitment and staying up-to-date with current trends and best practices in international student recruitment and admissions.
Develop and maintain positive relationships with appropriate constituencies on a regular basis including recruiting agents and strategic partners.
Maintain relationships with key offices on campus (including International Student Support, Academic Resource Center, Global Education, Division of Student Affairs, etc.).
Serve on appropriate committees and task forces relating to international students and enrollment.
Continually review data and conduct analysis to identify prospective student concerns relative to enrollment potential.
Determine ROI for participation of international recruiting fairs.
Serve as Designated School Official and work with the SEVIS PDSO (Primary Designated School Official) to promptly issue I-20 forms to incoming International students.
Work with SEVIS PDSO, Director of International Student Support, and Division of Student Affairs to coordinate International students' arrivals, International Student Pre-Orientation, and transition to campus life.
Communication, Recruitment and Yield
Travel internationally on a regular basis.
Assist in the identification, development, and dissemination of publications and promotional materials designed to enhance college enrollment in coordination with the Enrollment Communications Manager.
Implement social media strategies to increase level of communication with students, parents and recruiting agents as well as increase institutional visibility. These strategies must be appropriate in channel and content to the countries and regions that recruitment priorities and coordination with the Enrollment Communications Manager.
Respond to inquiries from prospective international students, applicants and related constituencies promptly and accurately via email and phone regarding application status and admission process.
Counsel prospective students and parents on academic programs, academic scholarships, housing options, student life and student services.
Track inquiries, applications, and deposits in international territories.
Oversee all international travel and international application review with a strategic focus on students meeting the College’s English language proficiency requirements upon entry.
Plan and implement overseas accepted student yield events, including regional events.
Participate in regular professional development and networking opportunities such as annual International Association for College Admission Counseling, Counsel of International Schools, and NAFSA conferences.
Perform on-campus admissions counseling duties as part of regular rotation of interviewing, presentation, and customer relation management duties.
Assist with off-campus domestic recruitment if needed.
Perform other related duties as required or assigned.
To apply, upload your cover letter, resume, separate diversity statement summarizing your experiences and commitment to equity and inclusion, and names/contact information for three references. (Your diversity statement should note how you demonstrate your commitment to the principles of diversity, equity and inclusion in your work, community and/or personal life. This may include, for example, work assignments, community service/mentoring, committee service, recruitment/retention activities, etc.) Please combine all application materials into a single pdf if possible. Application review begins immediately and will continue until the position has been filled. To initiate your application, use the APPLY button.
Bachelor's Degree in related field from an accredited institution.
Minimum five years related experience in international student admissions work or a closely related field.
Must be able and willing to travel extensively, including long distance travel, by automobile, train, and airplane to cover assigned territory.
Possess both valid passport and driver’s license with acceptable driving record.
Excellent written and oral communication skills and interpersonal and public speaking experience
Strong experience with marketing, event planning, and service to students/parents.
Demonstrated ability to work both independently and as part of a team.
Experience with Microsoft Office suite and Google Workspace, including Word and Excel.
Strong analytic skills, with demonstrated ability to monitor progress against goals and evaluate the efficiency of each aspect of the recruitment program required.
Willing and able to work irregular hours to accommodate international student communications and travel, including evenings and weekends.
Stand and walk for extended periods of time as well as carry/transport forty (40) pounds of materials and/or equipment.
Successful completion of background checks, including but not limited to education and national criminal background.
As part of the College’s sequential approach for the health and safety of our campus community, proof of COVID-19 vaccination is required upon hire (absent an approved medical or religious exemption).
Master’s degree in education or a closely related field.
Understanding and support of mission and values of residential liberal arts and sciences colleges
Experience with Slate Constituent Relationship Management system and/or Google Apps suite.
Knowledge of current international recruiting trends and other pertinent issues related to appropriate professional standards and codes of ethics (such as NACAC’s Guide to Ethical Practice in College Admission.)
Familiarity with recruitment and admissions at an NCAA Division III institution.
Muhlenberg College is a liberal arts college located in Allentown, PA. The undergraduate population is made up of 1950 students from over 36 states and 19 countries outside the US. Students choose from 39 majors and 35 minors, and have the option to self-design a major. Muhlenberg has one of the top theatre programs in the U.S. and is also well known for business administration, accounting, and health sciences. Many established partnerships exist with other institutions to link a Muhlenberg degree to a graduate and/or professional degree.