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Associate Director Marketing Effectiveness
Primary job function:The Head of Marketing Effectiveness is a new role within the Established Pharma Division of Abbott India Strategy and Operations function. The role is designed to create an organizational discipline focused on application of marketing techniques and tools to satisfy customers' needs, maximize profits, satisfy customer needs, and beat the competitors or outperform themThe individual is responsible to strengthen EPD capabilities to drive excellence in marketing mix selection, brand 360 view, localization, marketing performance assessment and impact analytics enabling the therapy areas to understand the most impactful methods, channels, execution and course correct as needed.The individual is responsible for designing,


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