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Data Analytics Manager
Responsibilities: Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysisGenerating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.Auditing/Identification and optimization of campaign strategies and other factors impacting program performance.  Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.Document and quantify the impacts of changes to the CRM business model.Create and lead the dissemination of monthly dashboard reporting used to measure program performance.Work cross-func


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