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ONE DAYTONA/NASCAR

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Consumer Bank - VP, Emerging Affluent Segment
Responsibilities: Develop best-in-market value propositions for digital value proposition (Citi Plus) to support the strategic growth of emerging affluent segment, through client research and competitor gap analysis Champion of new acquisition initiatives from concept, design, development to delivery with an aim to elevate client acquisitions of digital value proposition (Citi Plus) with relevant offers & value propositions and revamped client journeys Drive compelling client experience along onboarding & engagement journeys across channels to improve engagement, NPS and client referrals (e.g. status update enablers across RAO, MGM, Offshore Referrals and Gift Fulfilments) Identify and formulate partnership strategy that can create differ


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