At American Airlines we believe in investment. We invest in our aircraft, technology, infrastructure and most importantly, our team members. As the largest airline in the world, we’re able to generate record-breaking profits because of our transformative culture and the trust we instill in our customers and team members every day.
As our industry evolves, we will continue to focus on enhancing the customer experience and increasing shareholder value. We’ve found that our short and long-term goals become a reality through hiring innovative and engaged MBAs, dedicated to finding solutions that make an immediate impact.
During the MBA program at American, you will work on meaningful assignments that not only support our company’s pursuit of greatness, but your professional goals, allowing you to join our next generation of leaders.
What is Commercial Strategy?
Commercial Strategy encompasses several departments that have a strategic focus on revenue generation, product development, merchandizing, and internal and external customer needs. Our interns work cross-functionally, experiencing a full range of analytical projects involving quantitative and qualitative analysis. This includes pricing and yield management, conducting customer analysis on our travelers to identify opportunities that will drive loyalty, or analyzing our sales channels to identify opportunities that improve performance. As an intern, you are expected to conduct thorough analyses and provide strategic recommendations to senior leadership.
Typical work assignments include managing and/or consulting on strategic endeavors:
Develop, present and implement strategies to address marketplace competition, changes in customer preference and improvements in technology and marketing tools.
Formulate new pricing, product and E-commerce initiatives.
Utilize CRM data and customer research to understand trends and opportunities; leverage knowledge to drive revenue, increase yield, improve market share and enhance customer loyalty.
Structure, negotiate and implement sales and marketing programs, vendor agreements, distribution relationships and partner agreements.
Excellent interpersonal, oral and written communication skills, including the ability to effectively communicate with all levels of management.
Demonstrate strong analytical skills.
Ability to derive insight from data and form a solution used for strategic decision making
Operate within a cross functional team environment and with all levels of management.
Showcase comfortability with new technology and business software.
2-5 years full-time experience in business, technical or related fields.
Enrollment in an accredited MBA program and completion of full year of course work is required.
Commercial Strategy Groups
American Airlines Cargo provides more than 100 million pounds of weekly lift to major cities across the globe. Our reputation as an industry leader in customer experience sets us apart as a preferred global shipping solution. As a business within a business, Cargo is responsible for revenue management (maximizing revenue & earnings through pricing and traffic optimization), sales planning (developing sales goals & customer strategies), and strategy (product offering, network & partnership portfolio, data & business intelligence).
Customer Loyalty & Insights
Customer Loyalty & Insights (CL&I) analysts are responsible for a full range of analytical marketing projects that have direct impact on our relationship with the customer. CL&I is responsible for designing and managing the AAdvantage® program, the world’s first and largest frequent flyer program, as well as analyzing customer data to provide rich customer insights for the larger organization. CL&I is also responsible for managing our co-branded credit card programs with Citi and Barclays.
Digital & Distribution Strategy
The Digital and Distribution Department is responsible for developing and implementing strategies that reach American’s customers through both the direct and indirect channels. Distribution manages American’s indirect distribution channel strategies worldwide. The indirect channel includes American’s relationships with third parties such as Online Travel Agencies and Meta Search Engines, that aggregate American’s content for display or sale to customers. The Digital Team is responsible for digital product development within American’s direct booking channel. Their mission is to ensure the experience is seamless for our customers while offering innovative products and reliable services anytime, anywhere, on any device.
The Global Marketing team is responsible for all elements of the American Airlines brand, from creative execution to strategy for product developments enhancing the customer experience. The department consists of many teams that contribute to key parts of the marketing mix: brand, advertising, partnerships and sponsorships, email, CRM, insights and analytics, onboard products, inflight amenities, lounges, premium service products, and innovation and revenue generation. Global Marketing team works collaboratively to effectively market our consumer benefits and deliver the best products to our customers.
The Global Sales department is responsible for American’s global relationships with our indirect channel customers booking through our Corporate and Travel Agency partners. These indirect channels account for a significant portion of our flight revenue for customers that are critical to our success. The Strategy team drives the company’s short and long-term strategic goals through sales program, design, implementation & management. Our programs and their strategy cover corporate account & agency deal consultation, network & program performance analysis, international joint business partners and B2B marketing.
Revenue Management (RM) is one of the most important developments in transportation management since airline deregulation. As an innovator of RM practices and systems, the team uses leading-edge technology to develop revenue maximizing strategies while striving to understand, anticipate and influence consumer behavior.
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection airlines serve 250 cities in over 40 countries with more than 3,900 daily flights, with a combined network fleet of more than 1,000 aircraft. American Airlines is a founding member of the oneworld ® Alliance, whose members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. (NYSE: AMR)