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Consumer Bank - Digital & Transactional Banking Cross-selling Manager - Officer
Responsibilities: Drive the end-to-end campaign management and execution on digital & transactional banking products including stocks and FX so to uplift the stock/eFX penetration to the portfolio and the overall financial/digital activeness of banking base Responsible to work closely with stock/FX product teams to come up with the campaign proposal, campaign mechanics/offers and customer communication outreach strategy to drive stock/FX business Develop different segment holistic communication plan and materials including webpage/eDM/SMS/in-app banner/social media feed to increase awareness and usage of digital capabilities Responsible to manage the marketing expense and accrual to ensure the campaign is launched within the planned budge


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