1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned.
Preferred Education: Experience in a collegiate and/or professional communications/content creation role.
Preferred Education, Experience and Skills: Experience in a collegiate and/or professional communications/content creation role.
Posting Position Title: Communications Officer 1
Required Skill/ability 3: Proficient with all Adobe Creative Suite offerings or similar software.
Work Week: Flexible or Non-Standard (for anything other than Standard)
University Job Title: Director of Creative Services and Digital Strategy
Required Skill/ability 1: Proven knowledge of shooting, editing and producing video through industry standard software.
Required Skill/ability 2: Proficiency in content creation for social media strategies and implementation across programs.
Bachelor's Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.
Internal Number: 66322BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.