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The University of Washington Tacoma is an anchor institution that is deeply invested in its local communities and in student success. As one of three campuses of a world-class university, UW Tacoma is dedicated to interdisciplinary and innovative teaching and scholarship and to engaging the community in mutually beneficial partnerships. UW Tacoma’s commitment to access and diversity is central to an environment where students, staff, faculty and South Sound residents find abundant opportunities for intellectual, personal and professional growth. More information about UW Tacoma and its strategic plan can be found here.
The Marketing & Communications Specialist and Recruiter reports to the Director of Operations for the School of Engineering & Technology (SET) at UW Tacoma. The position is responsible for recruiting local, national, and international students seeking degrees in all undergraduate SET programs: BS Computer Science and Systems, BS Computer Engineering and Systems, BS in Electrical Engineering, BS Information Technology, BS Mechanical Engineering, and BS Civil Engineering. This individual will work on recruitment and admissions in partnership with the academic administrator, advisors, and administrative staff and faculty teams to develop and coordinate successful recruitment activities. This position will assist in the production of marketing materials (web & print) and social media campaigns in order to provide professional academic program information to prospective students.
SET is a vibrant and rapidly growing school that is guided by the campus core values of excellence, community, diversity, and innovation in the South Puget Sound region. We expect our faculty and staff to have a strong commitment to working with underrepresented populations and enhancing the diversity of STEM education.
RESPONSIBILITIES INCLUDE: Marketing
Maintain content and structure of the SET Website, and the CP 133 Lobby Screen
Work with faculty, staff, and students to create content for print and digital media such as brochures, flyers, packets, social media, and electronic newsletters
Utilize and monitor SET brand guidelines and applications of those in print and digital media
Coordinate with UW Tacoma Communications & Marketing in broader strategies, and represent SET across campus in conjunction with marketing strategies
Outreach and Recruitment
Develop and implement outreach plan for local, national and international schools in support of STEM program admissions.
Promote STEM education/majors.
Increase efforts to recruit and retain underrepresented student populations in computing such as women, first-generation, and minority groups.
Assist students in preparing for a successful transition from two-year colleges to UWT.
Lead workshops and info sessions on careers for Institute-related majors.
Develop and implement outreach plans for local community colleges and high schools
Ethically counsel prospective students, families, and counselors about the admissions policies and procedures and provide information about educational opportunities within the department.
Develop relationships with community college and high school advisors and faculty in STEM disciplines.
Develop relationships with UWT staff who work with special populations, I.e. international students, TRiO, Running Start, diversity services, etc.
Provide on-site admissions information for pre-majors.
Share financial aid resources for STEM majors, I.e. scholarships and grants.
Collaborate with International Student Services to provide admissions advising for international transfer students.
Develop relationships with community agencies, other educational institutions, and local businesses as appropriate.
Facilitate all aspects of student admissions. Collaborate and maintain relationships with the associate director of university recruitment.
Work collectively with other units and offices at UW Tacoma, including UW Seattle and UW Bothell units, as appropriate, to support student services, enrollment and retention at the University.
Other duties as assigned.
BS degree in communications or related fields and 2 years of experience in marketing, communications, or recruiting, to include 1 year social media management for marketing purposes and 1 year online content management experience
Demonstrated capability to follow brand guidelines
Proficiency in writing newsletter and web content articles
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Familiarity with Drupal 8 content management system
Familiarity with marketing and/or recruiting for higher education STEM programs
CONDITIONS OF EMPLOYMENT Primarily computer work, writing, editing and maintaining content. Occasional booth work at college fairs on campus and at local high schools and community colleges.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.