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UW Medicine Strategic Marketing & Communications (SMC) is committed to providing integrated, strategic marketing and communications in support of UW Medicine’s organizational priorities. UW Medicine is an internationally recognized health care leader and includes Harborview Medical Center, Northwest Hospital & Medical Center, Valley Medical Center, UW Neighborhood Clinics, UW School of Medicine (UWSOM), UW Physicians, and Airlift Northwest.
SMC is looking for a talented Digital Communications Specialist to ensure communications on our digital platforms align with the UW School of Medicine’s strategic priorities. The Digital Communications Specialist manages the UWSOM’s web presence on uwmedicine.org, assists with creating and editing content for UWSOM’s intranet, education.uwmedicine.org, as well as a new WWAMI website currently under construction. This position also assists with other communications projects as needed, including, but not limited to, drafting social media posts and press releases, writing stories for web properties, and basic photography and video assignments for social media. The successful candidate can manage numerous stakeholder relationships, think both strategically and creatively while working between UWSOM and SMC to ensure UWSOM’s web presence matches its top national reputation, and attracts top applicants for the MD, PhD, GME and other programs within school.
This successful candidate will have a strong user experience sensibility, skill with Word Press or other content management systems, and a can-do, problem-solving attitude. This person will be highly organized and can think through a process flow from start to finish. Excellent professional communication skills will be paramount as this person will work closely with a variety of individuals: deans, physicians, operations administrators, and SMC teams.
POSITION COMPLEXITIES The UW School of Medicine is a complex multi-layered and multi-faceted organization with three major areas: Undergraduate Medical Education (MD program), Graduate Medical Education (residencies and fellowships), and Research (Ph.D. programs). An understanding of these three areas is the key to success in this position as is the ability to reach their target audiences through our external digital communications channels.
IMPACT TO UW SCHOOL OF MEDICINE The role of digital communications specialist will have a direct impact on the internal and external perceptions of the UW School of Medicine and its success in attracting top candidates to the MD, PhD, GME and other programs.
Content creation and editing: •Creates routine and effective communications about UW School of Medicine for a variety of digital vehicles. •Researches, writes, gathers, organizes, and edits content for UWSOM web pages, digital publications, landing pages, and other projects. •Acquires knowledge of UWSOM programs and accomplishments by interviewing faculty, leadership, and subject matter experts. •Edits and reviews content produced by team members. •Facilitates reviews with subject matter experts and content owners. •Partners with SEO Strategist to ensure maximum volume of organic traffic to UWSOM web pages. •Work with UWSOM stakeholders and teams to help develop project plans and be the primary project manager.
Relationship management: •Be the primary point of contact for digital between UW School of Medicine and UW Medicine Strategic Marketing & Communications. •Work with stakeholders to ensure alignment on priorities, translating those priorities into communications strategy, and creating and/or editing the content. •Work with SMC web, UX, and social teams to publish content as appropriate. •Work closely with the UWSOM communications specialist to assist with the UWSOM intranet as needed.
Content strategy: •Oversees content requirements and creates content strategy deliverables that meet specific business objectives for UW School of Medicine. •Uses research and analytics to develop content strategies. •Assesses stakeholder requests for updates and changes to websites, recommends placement for content within the website information architecture. •Assesses current website information architecture and makes recommendations to reorganize it based on knowledge about the UWSOM communication priorities. •Maintains a user-focused approach that follows UW Medicine brand and editorial style guidelines. •Conducts quantitative and qualitative content audits to identify redundant, outdated, and trivial content. •Evaluates quantitative and qualitative data to inform content decisions and improve the user experience. •Identifies content issues and works with content owners to resolve. •Optimizes web content for search engine optimization. •Maintains editorial calendars and content migration plans. •Provides direction on UWSOM content priorities and manages UWSOM stakeholders when supporting larger website initiatives, like navigation redesigns.
MINIMUM REQUIREMENTS •Bachelor of Arts degree in communications, marketing, journalism or related field and a minimum of three (3) years’ experience.
Additional requirements: •Professional demeanor. Strong time management and organizational skills while on tight deadlines and working on multiple projects simultaneously. •Excellent listening, verbal, and written communication skills. •Experience writing, implementing, and improving content strategies. •Experienced at content development with a proven ability to write engaging stories and copy. •Experience copy editing to ensure it meets channel needs and editorial standards. •Adept at generating ideas and solving problems. •Firm understanding of the user experience and experience developing content strategies within a brand framework. •Experience conducting content audits and analyzing user data. •Excellent client service skills. •Experience with print, web, and social media marketing. •Understands how to communicate difficult/sensitive information tactfully. •Detail oriented with a strong ability to understand and communicate complicated concepts simply and clearly. •Comfortable in an academic environment where things do not move as quickly as you might prefer.
Equivalent education and/or experience may substitute for minimum requirements.
DESIRED REQUIREMENTS •Background in healthcare, medical education, or higher education. •Public relations and/or brand marketing experience. •Experience with WordPress, Drupal and Figma. •Basic knowledge of HTML coding. •Experience with analytics software such as Google Analytics. •Photography and video skills are highly desirable.
CONDITIONS OF EMPLOYMENT The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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