The Director of Admissions is responsible for leading a team of educators in the work to keep the school fully enrolled. The individual will accomplish this by increasing operational efficiency and effectiveness throughout the recruitment and enrollment process, accounting for attrition, analyzing trends and leveraging data to drive enrollment decision-making, and deploying financial aid resources. In addition, strategic marketing and retention will require an understanding of best practices, in the enrollment management field. The Director of Admissions is responsible for providing information and support for families navigating the application, decision and enrollment process. Additionally, they will work with faculty and staff to facilitate the overall admission and enrollment process to ensure full enrollment.
Recruitment and New Family Engagement
Convey the school’s mission to prospective families and the external community both in person, on school tours and through direct communications.
Be familiar with the academic program and curriculum in order to communicate with prospective families.
Works in partnership with school leadership team with regards to parent information sessions. Schedules, publicizes, and communicates all information session dates with parents, including but not limited to open house, new parent orientation, and applicant visit days.
Maintain personal relationships with prospective families throughout the admission process.
Develops a strategic recruitment and communication plan to reach targeted audiences; is sensitive to economic, cultural and other issues present in the enrollment of a diverse student body.
Work closely with the Director of Marketing and Communications to create campus specific -marketing information/flyers in a timely manner.
Coordinates and participates in special events involving current and prospective families.
Coordinate parent and student engagement activities during the summer months with host families.
Attend admission events and enrollment fairs to expand recruitment efforts.
Supervise Assistant Director of Admissions
Communicates re-enrollment deadlines to campus and parent community in a timely manner.
Articulates and communicates admission standards.
Partner with faculty to ensure a fair and consistent admissions testing process.
Coordinate all aspects of admissions including visits, evaluation, selection, enrollment, and communicating outcomes.
Maintain relationships with current families to manage retention.
Participate as a member of the Financial Aid Committee, and communicate financial aid decisions to families.
Manages new student enrollment and assists with the reenrollment of current students in close connection with the Division Heads, Business Office, and the Head of the Schools.
Monitor and report on attrition and retention.
Understands and informs the leadership team about research and demographics and admission and enrollment trends, ensuring that changes and challenges are anticipated, understood, and addressed.
Data Analysis and Trends
Design and implement strategies to increase and manage enrollment, maintain statistics on all aspects of the admission and re-enrollment program.
Works closely with the Director of Marketing and Communications to develop and implement strategic marketing ideas, including a digital marketing plan overseeing the placement and distribution channels for admissions marketing materials.
Presents statistical and trend information to administrative team and Board of Trustees.
Collect information on how the School is viewed in the community, through ongoing surveys to prospective parents, conversations with parents, consultants and feeder schools, and, as necessary, work with consultants.
Formulates annual Admission and Enrollment Action Plans with goals and objectives based on enrollment goals set by the Board of Trustees.
Understand budget revenue based on enrollment projections and work to meet the financial projections each month. Ongoing communication with the outsourced CFO to ensure enrollment budget projections are met.
Work with the Senior Staff Accountant to ensure applicants are captured in Blackbaud and properly documented in the billing system, once enrolled.
Work with the IT Manager, configuring Blackbaud for open enrollment annually.
Consult at least monthly with the Senior Staff Accountant to ensure accurate billing on tuition accounts and enrollment deposits.
Work with the Registrar to ensure immunization records for new students are received prior to the start of school.
Convey a positive image of the schools at all times when working with students, parents, employees and the public.
The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that the qualified employees can perform the essential functions of the job.
Required – Employee should have a bachelor’s degree and possess minimum five years in admissions, financial aid and management-level experience.
Desirable – Employee should have a master’s degree and possess ten or more years in admissions, financial aid and management-level experience, with proven success in enrollment management. Experiences using BlackBaud’s Enrollment Management and Smart Tuition modules.
Excellent verbal and written communication skills. Experience in admissions or enrollment of a K-12 school with a thorough understanding of the South Bay school environments and culture. Strong organization and time management skills. Understanding of BlackBaud SIS systems, with proficiency in GSuite. Self-starter, high energy, flexible, and able to approach tasks with humor, warmth and enthusiasm. Willingness to work extended hours, including early mornings, evenings, and weekends, when necessary. Ability to exercise good judgment and use discretion with confidential information. Collegial, approachable, invested in the success of the schools, and able to step outside the job description at times for the greater good of the schools.
Physical and Environmental Elements:
This position works in a fast paced environment dealing with a wide variety of challenges, deadlines and a varied and diverse array of contacts. Employee may work at a desk and computer for extended periods of time, in standard office conditions and climate. On occasion, the employee may work in varied extreme outside weather conditions during school tours and admissions events.
Finger dexterity is needed to access, enter and retrieve data using a computer keyboard, typewriter keyboard or calculator and to operate standard office equipment. The position
occasionally bends, stoops, reaches, pushes, and pulls drawers to retrieve and file information and lifts and carries reports that typically weigh less than 20 pounds.
About Rolling Hills Preparatory School
About the schools:
Rolling Hills Prep School prides itself on being a forward-looking, academically rigorous college-prep school with a soul. RHP’s sister school, Renaissance School for Arts and Sciences, believes that bright students who learn differently can rise to great heights when they become empowered and confident. Both schools incorporate their four pillars of learning--disciplined minds, sound character, healthy bodies, and creative spirits--into all curricula. We consider ourselves "two great schools making up one vibrant campus." Total enrollment for both schools is 280 students, with an average class size of 17.