Roycemore School seeks a new Director of Marketing and Communications beginning immediately but no later than July 1, 2021. Now in its 105th year, Roycemore is a highly regarded, coeducational independent school for students from 3 years old through 12th grade. Located in Evanston, Illinois, on the northside of Chicago, Roycemore enjoys a long-standing relationship with Northwestern University.
The Director of Marketing and Communication is a full time professional employee responsible for designing and implementing strategies and tactics to enhance the School’s enrollment efforts. As such, the Director will focus on brand management, external messaging, and a variety of marketing activities centered on new customer acquisition. Within this, the Director will also collaborate with the Director of Admissions to lead traditional admissions activities helping to welcome and evaluate candidates and their families for possible enrollment.
The Director will develop and oversee innovative recruitment, enrollment, and retention strategies. A proactive and driven leader, the Director will promote Roycemore and further strengthen its reputation in existing markets as well as establish a presence in new ones in order to attract and enroll mission-appropriate students. The successful candidate will enthusiastically embrace Roycemore’s mission, culture, and community in order to serve as an effective ambassador. The Director will report directly to the Head of School, and serve as a member of the Senior Administration Team.
Formulate and execute forward-thinking, strategic recruitment, marketing, communications, and tactics to respond to the needs of the school and marketplace, reach targeted audiences and achieve enrollment goals
Oversee all aspects of the School’s communications, marketing, advertising, and recruitment tools including print, video, digital, and online communication, event publicity, and media relations, including website management
Evaluate and redesign, where appropriate, all aspects of admissions and marketing to attract a robust applicant pool representative of the demographic diversity of the area
Implement digital advertising, including self-managed Google Ads and Facebook Ads
Maintain the school’s website, including editing webpages using WordPress
Write and publish eNewsletters using Constant Contact
Develop and direct the vision and metrics for enrollment management ensuring they align with the strategic plan of the school
Conduct periodic market and demographic research and educate colleagues about those findings.
Develop and execute a communications strategy in partnership with the Director of Admissions in regards to feeder schools and counselor relationships
Clearly and enthusiastically communicate with all of Roycemore’s constituents, including faculty, parents, students, alumni, administration, community members, and the Board of Trustees and keeping these groups appropriately informed of potential issues and accomplishment
Create a welcoming and inclusive atmosphere
Monitor, identify, and analyze local and national trends in education, admission, and tuition programs that impact enrollment outcomes and provide meaningful reporting to the Head of School and Board of Trustees to inform decision-making
Recruit and manage student and parent volunteers in support of marketing and admissions
In collaboration with Director of Development, develop a communications plan to engage alumni constituencies
Be sensitive to economic, cultural, and other issues present in the enrollment of a diverse student body
Develop and engage in strategic partnerships, events, and activities designed to increase enrollment and visibility
Represent the School at industry conferences, school fairs and other events.
Coordinates with the Director of Admissions, the Director of Development, and the senior administration team, and may also oversee college work-study students
Performs other related roles as assigned by the Head of School
Experience, Qualification & Attributes:
B.S. or B.A. in marketing, communications, or a related field. Masters degree preferred.
Prior experience in leading an independent school admissions/ marketing or in high-level sales and marketing, brand management, communications, financial aid and/or admission efforts, preferably at an independent school, college, university, or related experience.
Expertise in Search Engine Marketing, including self-managed Google Ads and landing page testing.
Expertise in Social Media Marketing, including self-managed Facebook Ads and event promotion.
Expertise in Email Marketing, including persuasive writing, list management, and Constant Contact templates.
Leadership skills; ability to plan, organize, and direct multiple programs and activities, including the ability to develop and lead volunteer teams to support the plan.
Driven, goal-oriented, industrious, and passionate about achieving results
Outstanding communications, interpersonal, and public relations skills, including exceptional writing and speaking skills and facility with media of all forms (social, print, broadcast, etc.
Good with managing and meeting deadlines, plus juggling multiple projects at one time
Analytical skills; comfort with using data in developing and delivering presentations.
Facility with data to inform strategic marketing decisions and use of current technologies including, but not limited to, Google Analytics.
Strategic thinking and the ability to implement new initiatives and inspire the engagement of others in the implementation.
Knowledge of effective communications and marketing strategies.
Proficient, organized, detail oriented, and capable manager of people, program, and budgets
Willingness to work a demanding and flexible full-time schedule, including evenings and weekends when needed in order to achieve goals.
A clear understanding of and ability to articulate the mission, value, and unique niche of Roycemore School.
Comfort with autonomy and responsibility in the framework of a high performing team.
Ability to protect and handle student records and other highly confidential information.
Proficiency in Word, Excel, Adobe Photoshop, Adobe Premiere (or iMovie), , Google Docs, and Google Sheets with significant experience using social media and other web-based communication vehicles including Constant Contact and WordPress in a professional setting.
Has graphic design editing skills or is willing to obtain them through professional development
Proactive, optimistic, and positive attitude
High emotional intelligence and cultural competency
Sense of humor and balanced perspective
Understanding of and appreciation for young students and adolescents
High degree of integrity, discretion, and trustworthiness
Professional demeanor and presentation
Demonstrated commitment to professional growth and curiosity in order to improve performance and results.
About Roycemore School
Roycemore School is a college preparatory, co-educational day school located in Evanston, IL which serves roughly 230 students ranging from Pre-Kindergarten (age 3) through Grade 12. Our mission is to inspire and nurture excellence and prepare each student for success in higher education and in a dynamic and complex world. Read more at www.RoycemoreSchool.org.
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