This position works for Portfolio Marketing Director - Integrated Architecture to develop global commercial strategies that promote Rockwell Automation Motion products through the appropriate channels to maximize revenue and market share. Partner with BUs to develop capability and application roadmaps, synchronized System Release roadmap and execute a holistic Go-to-Market strategy. Work with the Regional Marketing Organizations to align message, product introduction activities and commercial programs associated with IA's portfolio. Work with other areas in the Global Marketing organization to optimize resources and align content across multiple marketing channels.
SUMMARY OF RESPONSIBILITIES
Responsible for the overall planning, budgeting, and delivery of global commercial programs/campaigns that include inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics.
Assists in development of commercial plan and budget. Understand how to apply marketing techniques to provide the most effective programs. Stay abreast of marketing trends and introduce new and creative approaches to marketing programs that grow sales revenue.
Has an operational knowledge of how to manage and maximize shared services resources.
Motivate direct and indirect reports to deliver programs on time and within constraints as defined by the commercial plan and budget. Motivate cross-business and cross-regional teams even when such programs are outside of their day-to-day tasks.
Identify metrics to measure every program. Understand the tools available to determine the metrics.
Demonstrate capability to work on multiple types of projects at any one time. Manage commercial programs for market/segments with different target audiences and drivers. Work with cross-business and cross-regional teams to leverage expertise where is it available to get the job done.
Works with cross-business and cross-regional teams to develop programs that meet global needs or can be easily leveraged globally. Shares development of materials so that the most appropriate region takes the lead.
Understand customer and channel requirements to develop appropriate sales tools and promotions and measure their effectiveness.
Work with the Commercial Engineering organization to define the main activities supporting Commercial Plan.
Keeps abreast of marketing trends and leverages new and creative approaches to develop the most effective programs to increase sales revenue.
Assists in preparation for key Rockwell Automation trade shows and events including strategy, attendee promotions, exhibit updates, programs/materials, meeting rooms, audio visual, hospitality, graphics, staffing, and other necessary duties to complete a successful show.
Conduct tasks in accordance with applicable health, safety, quality and environmental regulations as well as RA GSM policies and procedures.
Bachelor's degree or equivalent work experience
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Bachelor's degree required, preferably in business or marketing
Software Industry Experience
Five years background in a business-to-business commercial marketing role required, preferably in an industrial setting or 10 years of equivalent directly related experience
Strong project management, interpersonal, leadership, organizational and written/verbal communication skills required; ability to sell ideas and present strategies at an executive level.
Experience managing, creating, planning and executing business-to-business marketing communications programs for an internal communications department, publication or for an advertising or public relations agency desired. Rockwell Automation product-specific knowledge desired.
An MBA or advanced degree in business management or marketing is desirable
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.
Internal Number: 94725BR
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.