This position reports to the hospital’s CEO, with a dotted-line reporting relationship with the Corporate Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal communications and other promotions for the hospital and its affiliated medical group. The Marketing Director will collaborate with approved vendors and corporate-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and hospital objectives, and facilitates the hospital’s strategic planning process.
Essential duties and responsibilities include the following. Other duties may be assigned.
Collaborates with VP, corporate teams, vendors and hospital leadership to identify and recommended marketing strategies
Applies knowledge and experience to ensure strong, actionable creative and promotions
Influences colleagues to ensure optimal marketability and seamless patient pathways
Leverages the approved marketing budget to its fullest extent to drive volume and maintain positive reputation
Serves as the marketing expert within the facility, with the ability to communicate marketing strategy with knowledge and conviction to stakeholders
Collaborates with hospital leadership, corporate leads and approved marketing vendors in establishing and executing annual marketing plans
Diligently seeks to measure and track ROI and KPIs related to marketing projects
Maintains hospital website to ensure up-to-date, compliant and consumer-oriented content at all times
Manages established timelines to ensure projects progress in a timely manner
Shares and leverages best practices for marketing content across all owned, paid and earned media
Serves as hospital media contact and hospital spokesperson when appropriate
Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify new growth strategies
Works closely with director(s) of professional outreach to support independent physician alignment, and with practice administration to support affiliated medical group performance
Guides market research programs, when appropriate and approved
Supports the tenets of the Community Cares culture and organizational Strategic Imperatives
Fosters valuable community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives
Remains aware of and compliant with all marketing-related guidelines and corporate policies related to communications, advertising and promotions, physician relations and other topics as applicable
This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well as an understanding of digital and print design. Professional writing skills are highly desired. Outstanding organizational skills are necessary to support multiple and various projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
Certificates and Licenses:
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 5-7 years direct marketing experience, preferably in healthcare, with reasonable leadership experience. Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
Internal Number: 04152021
About South Baldwin Regional Medical Center
CHSPSC, LLC is one of the nation’s leading operators of general acute care hospitals. The organization’s affiliates own, operate or lease 198 hospitals in 29 states with approximately 30,000 licensed beds. Affiliated hospitals are dedicated to providing quality healthcare for local residents and contribute to the economic development of their communities. Based on the unique needs of each community served, these hospitals offer a wide range of diagnostic, medical and surgical services in inpatient and outpatient settings.