The Student Involvement and Leadership Center (SILC) supports co-curricular life at Indiana University Bloomington. With that in mind, the SILC staff's principal responsibility is to advise, mentor, and prepare students (Indiana Memorial Union Board, student employees, etc.) to be responsible leaders in the execution of their obligations to the IMU and the university. The initiation and execution of co-curricular programs and services that support students, employees, alumni and university guests is a vital component of the SILC office.
The marketing manager works to promote and generate awareness for the IU Late Nite program series at the Indiana Memorial Union. This position primarily manages and distributes all marketing materials related to Late Nite, a weekly Friday series composed of musicians, entertainment, DIY crafts, novelties, comedians, bowling, and more planned for Indiana University students and guests. As a member of the team, you will develop effective marketing strategies to boost brand awareness and event attendance, conduct target audience research, oversee the creation of marketing materials, and consistently envision new ways to expand the Late Nite brand. The ideal marketing manager will not only develop effective strategies, but will go above and beyond to adjust their strategies to match current trends among students. This position is expected to work in cooperation with the event coordinator and outreach coordinator to assign marketing-related tasks to event assistants as necessary. In addition, the Marketing Manager keeps their team up-to-date on research findings and discussing their implications for future events.
Essential job functions:
Oversee the creation and scheduling of integrated marketing communications across all current social media platforms in a way that supports our brand identity.
Survey creation, distribution, and analysis.
Conduct focus groups as necessary.
Organize the distribution of marketing materials for all events both physically (around campus) and digitally.
Submit marketing requests for generation of original Late Nite content.
Update BeInvolved, LiveWhale and other campus calendars with event information.
Devise unique and engaging marketing tactics and strategies based on research.
Implement methods to monitor brand awareness and ROI of your efforts.
Collaborate with program managers as well as other organizations to promote events.
Other duties as assigned.
Currently enrolled as a student at Indiana University pursuing a degree in Marketing, Advertising, Communications or a related field.
Driven go-getter, obsessed with finding new ways to succeed. Effective communication skills. Ability to work as part of team. Working knowledge of Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, Premier). Ability to apply basic principles of design/photography to creative work. Willingness to go above and beyond assigned duties to aid the Late Nite mission.
Indiana Memorial Union
900 E 7th Street Room L015
Approximately 12-15 hours are required each week for this position, depending on the size and amount of events that are planned.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.
About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.