The European Content Manager will plan and create content across a variety of media, aimed at supporting our business in Europe.
Generate ideas for content that can influence each stage of the client journey for key markets in Europe.
Develop fresh ways to market content across different media, including blogs, long-form writing, presentations, video, podcasts and social channels.
Build productive relationships with investment professionals, colleagues in Distribution and other stakeholders across the business.
Demonstrate a deep understanding of products and solutions, with a focus on ETF, active fixed income and responsible investment strategies, while monitoring macroeconomic developments and industry trends.
Develop and monitor reach, engagement and success metrics, feeding the results into marketing strategy and the formulation of campaigns.
Contribute to a kind, collaborative and inclusive workplace culture.
Produce accurate and compliant fund commentary for regular reports, against tight deadlines, coordinate and proof-read content from external writers.
Provide support to the broader Marketing team, such as producing client comms, advertising creative, digital content management, events copy, award submissions and comment for the news media.
At least five years of writing experience at an asset manager, agency serving the investment industry or news outlet covering asset management.
Experience in editing and proof-reading text, and in creating compelling marketing collateral and presentations.
Experience of leveraging social media to promote content.
Fluency in German, Italian, French or Spanish preferred.
Exceptional writing and editing skills; proficiency in writing for a variety of audiences.
Deep knowledge of the European asset management landscape and understanding of the requirements of wholesale/institutional clients.
A strong command of global financial markets and investment themes – in particular, fixed income, ETF and ESG strategies.