The Associate Director of GPS Enrollment, reporting to the AVP of Marketing, Enrollment, and Communications, is responsible for leading and managing the Graduate and Professional Studies enrollment counselors in recruiting students for academic programs. In addition, he/she is responsible to create and maintain a culture of excellent customer service that includes positivity, efficiency, responsiveness, continued improvement, and celebration of individual and team successes. Finally, he/she is responsible to carry a small recruitment territory of his/her own and thus will be competent in the recruitment of students from a specific grouping of academic programs.
Demonstrates proficiency in all GPS program offerings; Participates in ongoing training regarding all Eastern offerings, enrollment’s CRM (TargetX for Salesforce) and document management software (Content) and policy changes.
Updates the operations team and maintains applicant records and admissions credentials within Recruiter & Perceptive Content.
Works collaboratively with the rest of the enrollment team, student services, academic advising, & financial aid, acting as a liaison between the student and specific department to facilitate a positive student experience.
Leads regular team and meetings aimed at increasing efficiency, customer service quality, and overall skill and knowledge of recruitment team members, thus ensuring that all enrollment counselors are equipped to do their job with excellence.
Develops recruitment strategies for Enrollment Counselors.
Reviews goals and performance with assigned Enrollment Counselors.
Develops training schedule and program for new Enrollment Counselors.
Leads team to meet and/or exceed recruitment goals in promoting assigned Eastern programs and specific locations to a diverse student inquiry population. Manage students throughout the entire enrollment process by meeting application and registration deadlines.
Meets and/or exceed recruitment goals, as this position will carry a small recruitment territory and the individual may need to fill in for other counselors, at times.
Works collaboratively with the University Partnerships area to assist in new business development specific to the program demands.
Conducts & schedules enthusiastic information sessions/open houses on campus and at local partnership locations of the assigned program(s) for prospective students. May be asked to attend professional networking events to assist in the growth of the University brand. Evening and weekend work is required with some travel.
Maintains strong working relationships for all academic departments and program directors in assigned recruiting areas.
Embodies values of caring and compassion, justice and integrity, competence and affirmation.
Seeks to treat each member of the campus community with fairness, dignity and respect seeking a spirit of unity and harmony as we join together to achieve our common mission.
Performs other duties as assigned.
Demonstrate personal Christian faith and an affirmation of the EU Mission and ethos.
Show evidence of personal and professional integrity and character.
Demonstrate commitment to the student-focused and value-centered characteristics of the university as articulated in the EU Mission, Vision and Core Commitments.
Flexible, team-oriented, collaborative, positive work ethos and attitude.
Bachelor’s degree required (Master’s degree preferred) from an accredited college or university.
Possess a valid Pennsylvania Driver’s License and suitable driving record.
Experience in higher education enrollment preferred.
Basic Competency Requirements
Ability to effectively manage a fluid portfolio of prospective students.
Competence in desktop software, spreadsheet and database management.
Strong business, analytical and creative acumen.
Evidence of capacity for strategy and tactical implementation.
Research acumen; capacity to collect, manage, analyze and apply data to inform enrollment management strategies, tactics, planning and practices.
Ability to render timely decisions in a fast-paced, competitive higher education market.
Strong written and oral communication skills.
Experience successfully leading and managing a high performing team.
Ideal Competency Requirements
Demonstrated commitment to diversity.
Understand the requirements for institutional success in the higher education marketplace of the Philadelphia region and beyond.
Competence in webpage management, digital marketing and marketing analytics (Google Analytics, Google AdWords, Facebook and social media), and predictive analytics.
Internal Number: 457
About Eastern University
Eastern University is a Christian university of the arts and sciences that integrates faith, reason and justice for students in its undergraduate, graduate, Seminary, urban, professional and international programs. Applicants should have a religious commitment compatible with its mission. The university complies with federal and state guidelines of nondiscrimination in employment; members of the protected classes are encouraged to apply.
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