Description: This position plans and implements a comprehensive institutional public relations strategy to represent, advocate, build and foster positive relations with the public. This position works primarily with media outlets to promote university programs and events, answers questions and connects with the public to raise awareness and involve the community in the mission and goals of the institution. The position gives leadership to university public relations efforts; supervises public relations personnel; coordinating, managing and maintaining the established software application platform for writing, editing, publishing and promotion.
This position is also responsible for developing, managing and editing university publications. Primary duties include developing themes for each issue, coordinating articles and features, layout of the publications and working with the database manager and director of Advancement to assure current data and mailing requirements. The position reports to the marketing director, while regularly interfacing with the university president, vice president for Advancement, faculty and staff.
Bachelor's degree in public relations, communications or related field of study
Five years of progressive financial, creative, editorial and supervisory responsibility
Experience in developing and managing local, regional and national media relationships
Experience in news and feature writing, "selling" a story to the media, timing and content of news releases, editing of publications and periodicals, researching and writing special reports, and project management
Excellent organizational and interpersonal skills who works well independently and in a team environment
Strong computer creative application skills and knowledge of social media channels
Experience in multiple distribution channels of electronic communications
Preferred: Five to seven years of experience in higher education public relations/marketing; experience in media relations
Personal relationship with Jesus, a vibrant Christian faith, and a commitment to Christian community; capable of sharing faith and engaging in conversations about Christ.
Maintain lifestyle in accordance with Simpson University Lifestyle Policy in Staff Handbook
Maintain the confidentiality of information, data and records. Properly use tact, diplomacy, discretion and judgment
Demonstrate strong customer service skills in the performance of job duties
Demonstrate good organizational and communication skills in the performance of job duties
Supervises part -time/student writing staff as necessary
Support the overflow needs of other departments within the respective university area
Perform other duties in accordance with this position as deemed necessary by the Marketing Director
Implement a comprehensive public relations strategy for the university
Direct and oversee the media relations functions of the university
Develop strong, informative and effective relationships with northern California media outlets and national outlets where appropriate, so as to raise public awareness and involvement in the mission of the institution
Direct and manage the dissemination of institutional news, both on and off campus
Work with events specialist to oversee public relations events and programs that achieve the goals of the institution
Create, develop, manage and edit institutional publications (e.g. The Gateway and The Transform)
Manage, develop, implement procedures for quality control and readership surveys
Create press releases, news features and editorials and campus communications
Analyze the effectiveness of each program and event and track results achieved
Act as public relations liaison with development officers and capital campaign initiatives
Work closely with the Advancement and Enrollment Management departments on matters related to public relations and communications
Simpson University, California’s only Christian university north of Sacramento, has been educating and shaping world-influencers for nearly 100 years. Fully accredited, Simpson offers 25 liberal arts and professional studies degrees, an adult degree-completion program, graduate studies, and credential programs, serving more than 1,000 students a year.
One of four schools of higher education of The Christian and Missionary Alliance denomination, Simpson’s students come from all over the world – the majority from California. More than 30 percent of traditional undergraduates are first-generation college students, and ethnic diversity characterizes almost one-third of the population.
Nearly two-thirds of Simpson’s full-time faculty members hold the highest degree in their field of study and come from major universities around the U.S. They are award-winning scholars, writers and composers who choose to be in an academic environment where they can integrate faith and learning. With a ratio of one professor for every 11 students, Simpson offers an intensely personal classroom experience. Students are encouraged to engage in original research projects with professors, resulting in publications and national presentations that boost their graduate school and career prospects.