We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). At J Public Relations, we’re incredibly intentional about our company culture and are proud to have been recognized most recently by PR News Best Places to Work, New York Observer PR Power 50, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). We believe in a work-life blend, where you'll be empowered to continue learning and growing through mentorship, trainings and retreats, along with a connected company culture.
Who are you?
Creative, collaborative, connected. You strive to be your best, and help others be their best. You’re driven, savvy, and solution-oriented. Motivated and passionate, our teams continue to find ways to ideate and innovate, bringing client service to a whole new level. If this sounds like you, then please read on!
As an Account Director, Social Media, you’re a leader not just in your home office, but in the agency as well. You look at the full landscape of the department to achieve agency goals, going beyond accounts and exploring how to best support our clients and future needs, roles, staffing, innovation, industry insights, new platforms and updates on tools. You’re a trusted voice, creating efficiencies with the PR team leaders for multiple clients. As the Account Director, Social Media, you demonstrate office and agency leadership by bringing thought leadership and learning opportunities to all offices, and provide input on all social scopes of work for the Agency. You’ll be responsible for reviewing Harvest and profitability numbers, and making go-forward recommendations.
Duties and Responsibilities
Account + Client Management
Develop meaningful and successful account strategies that may transcend an individual account
Oversee client strategy sessions, providing big-picture, creative and strategic thinking
Have a proven tactical track record of successful campaigns focused on hospitality (hotel launches, brand initiatives, renovations, launches, executive positioning, promotions, milestones, etc)
Execute top tier tactics, while strategically delegating overall team deliverables
Contribute to the resource plans, scope of work and contractual agreements as needed
Oversee partnership collaborations, offering industry and social expertise
Oversee social media during times of crisis, offering expert counsel to clients and teams
Be a visionary for the direction of content creation and alignment with PR efforts
Integrate social-media work with the agency’s other work, as well as the clients’ paid efforts, to help produce maximum impact, results, engagement, traffic and ROI
Paid + Organic Social Leadership
Lead and provide expertise and guidance on the strategy behind all creative, organic and paid campaigns
Design and subsequently oversee the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client- facing communication
Oversee paid social media efforts across all JPR social media client accounts ensuring organic efforts are supported and maximized with ad spend to increase results.
Oversee client ad budgets, reviewing said budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizations
Oversee requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendations
Establish roles and responsibilities for team members, lead workflow, and develop processes / SOPs for the agency and teams
Begin managing direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams
Provide training, coaching, mentoring, inspiration and support to JPR Employees across the agency and offices
Agency / Industry
Innovation identifier and action taker for the agency, staying ahead of the curve on new social media content best practices and overseeing the development of any emerging social platforms or trends
Become a valued industry expert who reinforces the agency’s creative capabilities and offerings
Actively spot trends, have strong industry connections, and be an expert in positioning JPR and clients ahead of the trends
Drive new business acquisition through lead generation and participation in new business meetings
Participate in and demonstrate leadership at industry events, panels, and seek opportunities for thought leadership at both an agency and an industry level
And other tasks, projects, or duties as required
College Degree or comparable experience required
At least 10 years of experience with digital marketing and/or social media, with a minimum of 6 years of experience leading projects on social accounts
Expertise using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
Expertise using content management tools such as HeyOrca, Sprout Social, etc.
Expertise implementing paid social media campaigns on Facebook and Instagram
Experience leading photo editing efforts (Adobe Photoshop & Lightroom)
Expertise in Facebook Business Manager, Power Editor, Ads Manager, Microsoft
Office, Outlook, Canva
Extensive experience managing, motivating and leading account teams
Extremely adept at managing client expectations as they relate to scope and delivery of service
Extensive experience overseeing the financials of an account in a client-services organization
Ability to collaborate effectively with other agency capabilities to meet common goals
Agency experience preferred
Travel and/or hotel industry experience preferred
Computer skills, including Word and Excel in a Microsoft Windows environment
Excellent leadership and coaching skills
Excellent oral and written communication skills
Excellent interpersonal skills
Excellent organizational skills
Must be able to identify and resolve problems in a timely manner
Advanced understanding of Facebook, Twitter and Instagram
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY J Public Relations strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J Public Relations recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J Public Relations may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
About J Public Relations
Who are we?
We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). At J Public Relations, we’re incredibly intentional about our company culture and are proud to have been recognized most recently by PR News Best Places to Work, New York Observer PR Power 50 and PR Couture Spotlight Agency of the Year (to name a few). We believe in a work-life blend, where you'll be empowered to continue learning and growing through mentorship, trainings and retreats, along with a connected company culture.