General Summary: The Visual Media Specialist supports Marketing and Communications office efforts to promote awareness and understanding of University School of Milwaukee and all that it has to offer. Specifically, the position helps drive interest from new families looking to enroll their children at the school, and also from the entire school community for gifts of time, talent, and treasure. This individual will help the school share stories with many different constituency groups, through videography, photography, and graphic design, for marketing initiatives and documentation of various school activities. Reporting to the Director of Marketing and Communications, the Visual Media Specialist also helps to ensure brand compliance by members of the community with the school’s visual identity guide.
Essential Duties and Responsibilities:
Collaborates with team members to plan for, produce, and/or direct media that advances the school’s mission while adhering to visual identity and branding styles and guidelines.
Produces, films, and edits video footage for various storytelling, enrollment marketing/advertising, and fundraising and stewardship needs for different areas of the school, while also assisting with storyboarding, scripting, logistical coordination, and interviewing.
Takes still photography in classrooms and at various school events for a wide variety of marketing and communications applications, including print and digital assets.
Coordinates with outside video production companies and freelancers for special projects as needed, and manages the footage selection and review processes for project needs.
Manages and schedules third-party photography provider for event-specific photography needs and annual student, faculty, and staff portraits.
Manages the school’s YouTube channel, including videos and playlists.
Organizes storage for all digital video assets, including raw footage and final production files.
Maintains digital photography libraries, including identification of selects from photo shoots.
Executes design and layout of various print and digital collateral materials in support of enrollment, advancement, and other marketing needs.
Assists in coordination with creative agency and freelancers for design and layout of the school’s semi-annual magazine, USM Today, as well as the school’s annual advancement report.
Manages all pre-press and production processes for print collateral materials, including on-site press checks with printers as needed.
Directs other agency and freelance graphic design and illustration needs as appropriate.
Creates photo galleries and slideshows for website, social media, and other digital needs.
Maintains camera and video equipment and accessories and stays on top of the latest editing software technology through various professional development opportunities.
Maintains an annual calendar of media and design projects in the office’s project management software.
Serves as an internal consultant and collaborative partner with faculty and staff.
Other duties as assigned.
Knowledge, Skills, and Abilities:
Demonstrated videography, photography, and graphic design skills
Excellent communication skills and strong interpersonal skills with a desire to work with teams
Passion for creating visually appealing and impactful storytelling assets as part of a team
Creative thinker and storyteller with the ability to generate new ideas, troubleshoot issues, and problem-solve as needed
Proficiency in artistic but also technical aspects of videography and photography, including cinematography, lighting, and audio production
Strong digital editing and retouching skills
Proficiency in technical aspects of videography and photography, including equipment use, lighting, composition, exposure, video and audio production, workflow, etc.
Proficiency with Adobe Creative Suite/Creative Cloud programs, including Premiere Pro, After Effects, InDesign, Photoshop, Lightroom, and Illustrator
Basic understanding of prepress process and experience working with print vendors
Excellent organizational skills with a strong degree of self- direction and motivation and attention to detail
Ability to work collaboratively with others and maintain positive professional relationships
Ability to be flexible and handle multiple projects
High level of maturity, confidentiality, and assertiveness
Capable of competently operating technology and staying ahead of technological advances and trends, incorporating them into internal client work when appropriate
Occasional work outside of traditional work hours may be required to cover school events
Education and Experience:
Bachelor’s degree in a related field (art-related major such as multimedia/digital communications, graphic design, or photography preferred; marketing, media, communications, or similar also acceptable)
Minimum of three years of related experience, documented by a strong portfolio that includes a wide range of video and photo examples and print and digital design samples that would be shared during the application and interview process
Experience in an education setting, or other nonprofit environment, preferred but not required
Employer will assist with relocation costs.
Additional Salary Information: Plus full benefits package
About University School of Milwaukee
University School of Milwaukee is an independent, co-educational, college preparatory day school for students from prekindergarten (age 3) through grade 12. Current enrollment is 1,060 students. We welcome candidates that add to our diversity. University School of Milwaukee is an equal opportunity employer. More information may be found at www.usmk12.org.