The Stanford Institute for Economic Policy Research (SIEPR) is looking for a savvy digital media expert with a deep interest in economic policy and a proven record of building and understanding digital communities. Our Digital Engagement Associate will know how to connect us with specific audiences through a strong grasp of social media platforms, email campaigns, and the analytics they offer.
Reporting to SIEPR's Director of Communications and Public Affairs and working under minimal supervision, the Digital Engagement Associate will first assess our current social media landscape, then design, refine and execute a strategy for increasing engagement with an audience of policymakers, journalists and academics.
Strong candidates will know how to distill complex scholarship into accessible information by using clear and snappy copy, compelling images, video and infographics, and other types of media. Along with creating and disseminating content, candidates will also analyze and present user and engagement data culled from our website (siepr.stanford.edu), social media channels and email platforms. These analytics will be used to inform ongoing digital media strategy as we better understand how the content we create and send is resonating with and being used by our core audiences.
The Digital Engagement Associate will have access to several databases and other tools that will help target specific audiences in social media and email campaigns.
This is a newly created position that will report to SIEPR's Director of Communications and Public Affairs. The Digital Engagement Associate will manage SIEPR's strategic and day-to-day digital media efforts, such as email campaigns, social media engagements, and some website content management.
The Digital Engagement Associate will require attention to detail and strong interpersonal skills to enhance and build on relationships with various stakeholders. The Digital Engagement Associate will work collaboratively to:
Assess, manage and grow social media platform presence
Design and execute social media and email campaigns
Create content specific to SIEPR's website and various social media channels
Gather, analyze and present data from social media and website analytics with an eye toward using that information to improve engagement strategies
Produce and curate digital content to engage users, increase user base, and grow channels. Optimize content delivery strategies; build content topics, tailor content to outlet platform, target specific audiences, and make editorial decisions.
Strategize to build and grow digital community through social media channels, paid advertising campaigns, blogs, and the web.
Manage social listening efforts based on comments and online conversations. Respond to reputation risks by taking appropriate action and recommend solutions to minimize harm.
Compile data, analyze and report on social media use. Analyze how content is performing and create reports with recommendations to management.
Build support for social initiatives among internal stakeholders by acting as internal advocate for digital community efforts, building support and driving digital best practices.
Contribute to overall development and refinement of digital community strategy, and innovative social initiatives by proposing and implementing recommendations.
Please note that due to current COVID-19 safety measures, our office is working fully remote through Spring 2021. Once COVID-19 safety measures are no longer applicable, this position will be based on the Stanford campus and will be considered for an option of telecommuting, subject to satisfactory job performance.
Education & Experience:
Bachelor's degree and minimum 1 year of relevant experience or a combination of education and relevant experience.
Knowledge, Skill and Abilities:
Ability to communicate clearly, effectively and professionally with colleagues
Demonstrated proficiency in creating content and campaigns, managing feeds and analyzing data on social media channels and email platforms including but not limited to: Twitter, Facebook, LinkedIn, Mailchimp, YouTube; and use of supporting tools and products such as Salesforce, Khoros, Sprinklr
Understanding of Google analytics
Experience using and managing web-based databases
Experience with Drupal CMS
ABOUT THE STANFORD INSTITUTE FOR ECONOMIC POLICY RESEARCH (SIEPR):
Our mission at the Stanford Institute for Economic Policy Research (SIEPR) is to support research that informs economic policymaking while engaging future leaders and scholars. Our affiliated faculty draw from each of Stanford's seven schools and are committed to understanding the economic challenges, opportunities, and policies affecting people around the world. We support Stanford students and academic visitors from other leading institutions, and host frequent events that bring together scholars, policymakers, business leaders and journalists.
Many of our affiliates have served in government. They've testified on Capitol Hill and in statehouses across the country. They've advised businesses and politicians, and are routinely cited in the media.
Our communications team is dedicated to distilling and disseminating their research to ensure it reaches government officials, members of the media, business executives and peer academics.
COMMITMENT TO DIVERSITY, EQUITY and INCLUSION:
As a unit within Stanford's Office of the Vice Provost and Dean of Research (VPDoR), we create a hub of innovation through the power of diversity of disciplines and people.
We provide equitable access and opportunity to all members of the community in order to do their best work, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
We listen to and value all colleagues who bring diverse perspectives to the advancement and development of a respectful community.
We promote a culture of belonging, equity, and safety.
We embed these values in excellence of education, research, and operation.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Additional Information
Location: Dean of Research, Stanford, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.