Reporting to the Vice President for University Relations, the Advertising Manager is responsible for monitoring, managing, budgeting, and buying the University's advertising plans. The Advertising Manager will spearhead media plans and ad-buys, for Admissions and Enrollment Management (Undergraduate, Transfer, and Graduate), Continuing Education (Professional Development, Youth Programs, Camp), various departments on campus including Academic Departments, Development and Alumni Relations, Hofstra Cultural Center, charitable and promotional event sponsorships and recruitment advertising.
Responsibilities include, but are not limited to:
â€¢Maintain the advertising budget. â€¢Negotiate contracts. â€¢Review invoices and payment processing. â€¢Work with the University's creative team and assist in generating content for branding and call-to-action advertising for digital and traditional media, video, and websites. â€¢Monitor and report on campaign performance, and supervise day to day planning of email marketing, direct mail initiatives and social media.
This is an onsite position; work for this role is performed on campus.
Internal Number: 897523-21
About Hofstra University
Hofstra University is a nationally ranked and recognized private university in Hempstead, N.Y. that is the only school to ever host three consecutive presidential debates (2008, 2012 and 2016). At Hofstra, students get the best of both worlds. Our campus is a leafy oasis just a quick train ride away from New York City and all its cultural, recreational and professional opportunities. We offer small classes and personal attention, with the resources, technology and facilities of a large university. Students can choose from more than 160 undergraduate program options and 165 graduate program options in the liberal arts and sciences, education, health professions and human services, the Peter S. Kalikow School of Government, Public Policy and International Affairs, the Fred DeMatteis School of Engineering and Applied Science, the Frank G. Zarb School of Business, the Lawrence Herbert School of Communication, the Maurice A. Deane School of Law, the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies, and the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. Hofstra University is a dynamic community of more than 11,000 students from around the w...orld who are dedicated to civic engagement, academic excellence and becoming leaders in their communities and their careers.