| The Visual Communications Coordinator manages and produces digital and design projects to ensure efficient production and effective storytelling and works closely with the Marketing and Multimedia Services Supervisor and District Production Services (214Studios) team to produce marketing products and digital content to align branding across the District. Possessing strong graphic design, photo, video and audio production skills, creates printed, specialty and digital materials and daily content that is shared across all District 214 platforms and adheres to the highest quality standards and aligns branding across the schools, Community Education, Education Foundation, District and for external partners and clients. Working with clients, identifies opportunities to build strategic marketing and communications campaigns.
SPECIFIC DUTIES:
- Creates visual communications to convey messages in an effective and aesthetically pleasing manner to achieve strategic communications objectives.
- Utilizes graphic design, layout, web design, photography, audio and videography skills to create content elements and finished products in print and digital mediums.
- In addition to producing digital assets, assists in the physical production of printed and specialty items as needed and works closely with the Marketing and Multimedia Services Supervisor and production team on a daily basis; serves as the backup to the Marketing and Multimedia Supervisor.
- Interfaces with District, school, Community Education, Education Foundation and external partners regarding their marketing and communications needs and completes projects on-time, within budget and meets client expectations.
- Assigns, tracks and coordinates complex projects using work-flow processing tools and project management strategies.
- Ensures brand alignment across all District, school, Community Education and Education Foundation publications, products and digital properties.
- Works with schools on their branding initiatives, continually audits, revises and updates brand standards, and identifies opportunities to refresh their visual identities within departments, programs, and co-curricular activities.
- Strong knowledge of photo and video production which includes: pre-production, production, and post-production, and the ability to produce video and podcasts with limited oversight as well as livestream events and meetings.
- Creates and develops photo, video, and graphic content for all social media platforms.
- Develops effective designs and layouts including print and digital publications, program guides, direct mail pieces, advertisements, brochures, banners, business cards, etc.
- Designs and prepares digital promotions including e-newsletters/e-blasts, websites, banners, social media, marketing collateral, etc.
- Designs brochures, logos, signs, magazines, annual reports, presentations, ads, social media graphics, web pages, and other communication materials.
- Creates or incorporates illustrations, pictures, designs, and animations; selects type size and style to enhance the readability of text and image.
- Assists in the management of budgets, invoicing, and other financial aspects related to client and partner work.
- Assists in the development of effective communication to enhance District messages of anti-bias and anti-racism.
- Manages interns and apprentices.
- Provides training to staff on graphic design, photo, video, and audio production software.
- Other duties as assigned.
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