As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
UW Medicine includes Harborview Medical Center, UW Medical Center – Montlake, UW Medical Center - Northwest, Valley Medical Center, UW Neighborhood Clinics, UW Physicians, UW School of Medicine and Airlift Northwest. Of the $778 million in gifts and private grants raised in FY20 by the University of Washington, UW Medicine raised $376 million (48 percent of the University’s total) in gifts and private grants from over 19,000 donors. The University of Washington has just completed a multi-billion-dollar campaign, during which UW Medicine raised over $2.5 billion.
The UW Medicine Advancement team has an exciting opportunity for an Assistant Director for Digital Engagement (Assistant Director) within the Communications team. The Assistant Director executes communications and marketing strategies across multiple digital platforms to engage current and future donors, alumni, volunteers and other stakeholders in support of UW Medicine Advancement’s fundraising goals. This position is responsible for implementing the website and email strategies for stewardship, annual philanthropy, and pipeline development, including regular mass donor communications. The Assistant Director reports to the Director for Strategic Communications.
Email Communications (60% FTE): •Builds, sends and measures stewardship, annual philanthropy and mass communication emails in Marketo. •Supports fundraisers and the stewardship team in the development of Thankview messages. •Continually tests variables and provides recommendations and support to teams on strategy, content, layout and approaches to improve their results. •Coordinates with the data management team to pull lists and pull reports and monitors and distribute dashboards. •Implements automated email campaigns, continually monitoring and reporting. •Works with UW’s Marketo team to build new templates, make template modifications and troubleshoot issues. •Coordinates with UW Medicine's Strategic Marketing and Communications team on patient facing emails.
Website (35% FTE): •Publishes content, builds webpages, creates webforms and installs plugins in WordPress for UW Medicine Advancement website properties and intranet. •Sets up and manages Google Analytics, establishing conversion goals and metrics, reporting on those goals regularly. •With Associate Director for Digital Communications, follows best practices in mobile compatibility, SEO, functionality and UX when maintaining UW Medicine Advancement website properties.
Other duties as assigned (5% FTE).
MINIMUM REQUIREMENTS •Bachelor's degree and four to five years of experience in website development and email automation. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree.
Additional requirements: •Demonstrated experience building and managing websites and using Google Analytics to track and improve performance, and building and sending mass emails and email campaigns in automated email marketing clients, preferably Marketo. •High level of proficiency with WordPress (or other comparable website platforms), HTML, CSS, Google Analytics, Email Automation Clients (preferably Marketo) and Microsoft Office (Word, Excel, PowerPoint, Teams). Basic video editing and design skills preferred. •Demonstrated ability to maintain confidences and protect confidential information. Ability to act in a selfless manner and model ethical values of UW Medicine.
CORE COMPETENCIES •Information and Technology: Leverages technology to further the strategic goals of the office. Adept at the technology tools, software, coding and data systems required to accomplish work. Keeps current on emerging technologies, changes in systems, and new applications as pertinent to position. Utilizes electronic resources securely; protects all data, electronic or otherwise, from vulnerability. •Results Oriented: Gets things done well and on-time. Prioritizes goal setting, tracking and reporting. Good at figuring out the processes to get things done and simplifying complex processes. Demonstrates excellent time management skills and has proven ability to manage competing priorities and meet deadlines. Shows strong organizational skills and ability to keep projects moving forward. Ability to make decisions in ambiguous situations, exercise good judgment based on information and analysis in a fast-paced, dynamic, deadline-driven environment in an organized and professional manner. •Service Oriented: Anticipates and addresses the needs of the office. Clearly and professionally communicates in both written and verbal communications with colleagues to establish reasonable project timelines and advance projects. Demonstrates strong interpersonal skills and customer service orientation. Has a poised, professional demeanor. •Promotes Diversity and Inclusiveness: Respects, supports and contributes to the UW’s commitment to inclusiveness and diversity. •High Attention to Detail: Develops and follows systems to check work and ensure accuracy. Shows strong organizational skills to consistently deliver high quality work. Ability to notice and flag even the smallest errors or potential problems or issues, regardless of size or scale, and shows a commitment to investigating and addressing those errors or issues. Highly trustworthy, with a commitment to excellence. Can work alone and on sensitive tasks.
DESIRED REQUIREMENTS •Knowledge of UW Marketing and Communications policies and procedures, including Marketo and website.
CONDITIONS OF EMPLOYMENT The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.