Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
University Relations is looking for a New Media Specialist to join our New Media team, this position will have a primary focus of promoting Cornell University and its core strategic messages in digital outlets, primarily social media, and strengthening Cornell's brand and engage our community on new media platforms by producing creative and compelling content. Learn more about our organization.
What you will do:
The New Media Specialist (NMS) services social media requests, develops, maintains, and grows virtual communities, supports campus events using New Media tools and ensures alignment of messaging and communications planning. The NMS reports to the Chief New Media Officer (CNMO) and works collaboratively with the Senior New Media Specialist along with university partners to design new media strategies that connect the mission, goals, priorities, and accomplishments to both internal and external audiences using various methods and platforms.
The NMS will meet and collaborate with stakeholders to assess, develop, and execute new-media messages that align with the University's communication strategy, and convey key messages to a broad audience and strengthen the Cornell brand. The NMS also helps respond to non-strategic service requests at the direction of the CNMO.
Under the supervision of the Director, the NMS has a responsibility for updating and managing New Media analytic reports and maintaining strategic audience performance metrics. Highlight reports on New Media performance are required on an as-needed basis, and regular reports are generated weekly, monthly and at the end of each semester to be shared within University Relations for analysis and strategy revision, with key University Relations and campus communications partners (as determined by the CNMO), and with the Senior Director for Strategic Communications. Working with the CNMO, the NMS assists in refining existing metrics tools and evaluating new tools that might offer added insight into effective operation. Assists the CNMO in training communication staff and university administrators. This role provides guidance to help campus partners create strategies that align and support social media efforts. Assist the CMNO in managing Cornell's online reputation by monitoring new media channels.
This position is located in Ithaca, New York. Due to the COVID-19 pandemic, and the University's need to limit the number of on-campus employees, the successful applicant will be asked to perform this role remotely at a location of their choice in the United States for a limited period of time until the University can permit more employees to work on campus.
The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position. Additional individual state income tax filings may also be required if working temporarily outside New York State.
The position has an anticipated start date of July 2021.
We are looking for candidates who are excited about promoting Cornell's academic and institutional leadership, with a focus on crafting and implementing communications strategies that advance Cornell's world-renowned reputation for excellence in learning, discovery and engagement. Candidates from diverse backgrounds are strongly encouraged to apply.
You will need:
Bachelor's degree with 2-4 years of experience in communications/marketing or equivalent combination of education and experience, including professional or college-related experience.
Has demonstrated an understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needed through that experience.
Has experience in content creation for digital platforms, such as photography, video, multimedia or design.
Must have proficiency in social media platforms and related best practices; thorough knowledge of the university and its academic, research and outreach programs; excellent interpersonal, writing and communication skills; ability to work under pressure and meet aggressive deadlines; understanding message sensitivities in the university environment.
If you have any of the following, it's a great bonus:
Experience in, or demonstrated interest in, one or more of the following is desirable: university affairs, local and national affairs, international affairs, higher education issues.
Familiarity with image software very desirable.
What we offer:
Great benefits that include educational benefits, access to a plethora of wellness programs, employee discounts with local and national retail brands, health care options to choose from, generous paid leave provisions: 3 weeks of vacation, 12 university paid holidays (including end of year winter break through New Year's Day) and superior retirement contributions.
An active and diverse community to work and thrive in! Cornell is situated in picturesque Ithaca, New York, the heart of the Finger Lakes. Ithaca is home to two academic institutions, state parks, waterfalls, gorges, and a wide range of art galleries, theaters, eateries, wineries, and breweries. Ithaca has something to suit all ages and interests!
No Visa sponsorship is available for this position.
University Job Title:
Communication Spec II
Pay Rate Type:
Number of Openings:
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Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
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About Cornell University
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.