The social media manager is a member of the University Communications staff and creates and manages content for the university's social media platforms and websites, overseeing the university's presence and relationships with online constituencies and creating effective strategies to grow audiences and engagement.
Bachelor's degree from four-year college or university; prefer majors in communications or marketing. Experience developing and implementing strategies to use social media to effectively communicate with audiences.
Special Skills Or Experience:
Strong writing skills, ability to shoot and edit photographs and basic video, prefer experience in journalism or multimedia. Prefer proficiency in Adobe Creative Suite programs, especially Photoshop.
Full Time/Part Time: Full-Time Regular
Degree/Major: Prefer majors in communications or marketing.
Length Of Experience:
2-3 years experience in using social media
Essential Duties and Responsibilities:
Oversee and actively manage content and conversations on Elon's Facebook, Twitter, Instagram, SnapChat, YouTube, LinkedIn and Flickr. Produce a daily stream of information, spot photos and videos about important events and daily life on campus for posting to Elon's social media platforms.
Regularly monitor and respond as appropriate to Elon-related discussions on a variety of social media platforms, including College Confidential and other college admissions-related discussion boards.
Coordinate with university programs and offices to conceptualize and manage innovative social media projects that actively engage key audiences (alumni, students, prospective students, parents).
Collect and assess social media analytics data, stay informed of the evolving social media environment, maintain Elon University presence on all appropriate social media platforms, consistently grow Elon's online social media community and create effective strategies to utilize social media on behalf of the university.
Further Develop Elon's social media policy and keep it current with evolving technology and best practices in social media management. Oversee the account ownership and management of department and organization social media accounts.
Conduct frequent social media training sessions with Elon faculty and staff, with an emphasis on those who use social media accounts on behalf of university departments and organizations.
Compile and monitor best practices for effectively monitoring social media and using social platforms to distribute information in the event of a campus crisis.
Contribute occasional news and feature stories, photos or other content for Elon web and print publications including the university's news website (Today at Elon), department/office pages within the Elon domain, the Magazine of Elon alumni publication and admissions materials.
Other duties as assigned.
Elon has built a national reputation as a premier student-centered arts and sciences university that values strong relationships between students and their faculty and staff mentors. Elon's more than 7,000 students prepare to become the resilient, ambitious and ethical leaders the world needs, putting their knowledge into action on campus, in the community and around the globe. Elon is the national leader in the U.S. News & World Report spotlight on academic programs that lead to student success. As a U.S. News top-100 National University, Elon is ranked #1 for study abroad, #2 for teaching excellence and #10 for innovation.
Internal Number: 7569
About Elon University
Elon University has built a national reputation as the premier student-centered environment for experiential learning, with an emphasis on strong personal relationships between students and their faculty and staff mentors. Elon students are ambitious, curious and compassionate, inspired to be big thinkers and creative problem-solvers.
Elon’s rigorous curriculum is grounded in the arts and sciences and complemented by nationally accredited professional programs. The 446 full-time faculty members teach in more than 60 undergraduate majors and nine graduate programs. Elon’s four-year graduation rate of 79 percent ranks in the top six percent in the nation.
Elon’s 6,277 undergraduate and 811 graduate students come from 48 states and 47 other countries. About 24 percent are from North Carolina, with strong enrollment numbers from the Northeast, Mid-Atlantic and other states across the country.
Elon is ranked among the top-100 National Universities by U.S. News & World Report, with a #2 ranking for excellence in undergraduate teaching and #11 for innovation. Elon is the only university in the nation recognized by U.S. News for excellence in all eight academic programs “Focused on Stud...ent Success.” Included are #1 rankings for study abroad and learning communities and #2 rankings for first-year experiences and service learning.
Global engagement is central to Elon’s experience and 78 percent of students have at least one international study experience, often combined with internships, research or service. Elon is among the nation’s top universities for producing Fulbright Student Scholars and Peace Corps volunteers. In addition, Elon’s Study USA program includes opportunities to study in Los Angeles, New York City, Washington, D.C., Hawaii, Alaska and other locations.
The university includes Elon College, the College of Arts and Sciences; the Martha and Spencer Love School of Business; the School of Communications; the School of Education; the School of Health Sciences; and the School of Law, which is located on a campus in downtown Greensboro, N.C.