Stanford University is seeking a Senior Director, Content Strategy to be part of an integrated communications team that promotes and elevates the brand and reputation of Stanford School of Medicine and Stanford Health Care.
Reporting to the chief communications officer, the Senior Director, Content Strategy is responsible for planning, developing and implementing overall editorial strategy for Stanford School of Medicine and Stanford Health Care. In this role, the incumbent will oversee planning and production of internal and external content, includiing 10+ social media channels and production of numerous publications; develop clear, engaging, and targeted messaging strategies for each channel and publication based on unique audience needs; work closely with heads of internal, external and executive communications to ensure cross-publication message alignment; guide strategic content decisions on digital platforms and on organizations' top-tier web sites, and oversee use of analytics to measure impact of content and inform decision making.
The incumbent will lead a strong, collaborative team consisting of content strategists, social media producers, writers, editors and video producers; work with stakeholders across the university to cross-promote and leverage one another's content; and provide general communications counsel to school and hospital leadership, as well as faculty members and researchers.
Plan, develop and implement overall editorial strategy for internal and external audiences .
Serve as part of an integrated communications team that promotes and elevates the brand and reputation of Stanford School of Medicine and Stanford Health Care.
Develop and oversee omni-channel strategy.
Engage with key Stanford School of Medicine, Stanford Health Care and University stakeholders to preserve and enhance overall Stanford brand.
* - Other duties may also be assigned.
Demonstrated ability to develop clear, targeted communications and editorial strategies tailored for different audiences and channels.
Proven track record of developing and implementing content strategies that enhance an organization's brand and reputation globally.
Experience with managing omni-channel content strategies, ideally in an academic setting or health care industry publication
Experience leading innovative and successful digital media programs and using analytics to inform decision making.
Ability to manage internal and external relationships and to successfully motivate and lead a strong, quick-moving team of content producers and communication professionals.
Skilled at making quick, strategy-based decisions within a highly dynamic, fast-paced work environment.
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Proven ability to achieve an organization's vision, values and programs through communications initiatives.
Demonstrated experience leveraging integrated communications strategies to achieve goals.
Ability to communicate effectively, diplomatically, honestly, and sensitively with all levels of management and staff, across multiple organizations.
Exceptional prioritization, strategic thinking and leadership skills.
Proven people manager, with the ability to motivate, grow and train staff across functions.
Prior experience in planning and managing department budget.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Location: School of Medicine, Redwood City, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.