Stanford University is one of the world's premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford's future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
The Office of University Communications and External Relations is seeking an Insights & Analytics Specialist to support tracking, measuring, and understanding a wide array of communications outcomes and reputational issues. Working across all functional areas in University Communications and across campus communications units, the successful candidate will help promote a culture of data-driven decision making and contribute to the success of high-impact communications programs.
As Insights & Analytics Specialist you will:
Collaborate with the Director of Insights & Analytics to define what to measure and why it is worth measuring.
Provide real-time advice and analyses to university leadership on emerging reputational issues and crises.
Communicate, convey, and visualize informed conclusions and recommendations to tell the story behind the data and influence how the organization approaches the challenge.
Support primary and secondary research programs that make data actionable.
The ideal candidate will possess a strategic orientation; strong presentation skills; strong communications skills, both written and oral; a bias toward action; and a desire to continuously learn. The Insights & Analytics Specialist reports to the Director of Insights.
University Communications, part of the Office of External Relations, provides support and campus leadership in planning, coordination and implementation of strategic communications programs that support Stanford University and its mission. University Communications is responsible for brand positioning and strategy; issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; executive communications with all constituencies; major publications; and a campus video productions studio and video production group. University Communications coordinates with communications professionals across the university, provides leadership to the Communications Working Group, and advises on communications policy with senior executive staff.
Manage multi-channel listening efforts based on comments and online conversations. Respond to reputation risks by taking appropriate action and recommend solutions to minimize harm.
Propose and create new topic queries, research issues and actors/influencers, draft instructional materials, coordinate with stakeholders, prepare and present issues reports, implement escalation protocols, identify reputational risks and recommend solutions to minimize harm.
Provide rapid alerts on emerging issues, across all channels including earned media.
Develop highly refined written analyses of earned and social media conversation that touches the institution's reputation, positively or negatively.
Partner closely with content and social teams to monitor performance of channels, assist other teams to achieve shared goals, create and deliver reports and presentations, refine reporting methods and workflows.
Support channel audits and analyses, coordinate paid campaigns, define audience targets.
Design and/or participate in digital strategy and insights training courses.
Represent the Insights & Analytics function as a key contact and subject matter expert within University Communications.
Contribute to overall development and refinement of digital engagement strategy, and innovative social initiatives by proposing and implementing recommendations.
Provide customer service to constituents across digital channels. Represent organization to constituents, campus, and media.
May supervise interns.
A commitment to promoting and supporting an environment of diversity and inclusion.
Other duties as assigned, including occasional on-call work on nights and weekends.
Education & Experience:
Bachelor's degree and three years of relevant experience, or combination of education and relevant experience.
Knowledge, Skills and Abilities:
Knowledge of Google Analytics, social networking analytics tools, email analytics tools, and enterprise listening/analytics tools such as Sprinklr, Khoros, or similar.
Knowledge of the web, technology, social platforms, current and future trends.
Demonstrated ability to prioritize own work and multi-task; excellent organizational skills.
Demonstrated ability to communicate effectively both orally and in writing.
Demonstrated experience working both independently and as part of a multidisciplinary team.
Proficiency supporting public opinion polling a strong plus.
Reputational issue tracking and reporting skills strongly preferred.
Internal candidates strongly preferred. Knowledge of Stanford a strong plus.
Rarely lift/carry/push/pull objects that weigh 11-20 pounds.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
WHY STANFORD IS FOR YOU:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
Discovery and fun. Stroll through historic sculptures, trails, and museums.
Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Location: Office of University Communications, Stanford, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.