| Description SHIFT: Day Job
SCHEDULE: Full-time
We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans! In our Medicare marketing organization, we are aligning around consumers. From when they first consider a Medicare product to joining Anthem, we want to create better connections that build confidence in their benefits and help them achieve better health. To do that, we focus on developing solid strategies, informed by research and data, and supported by strong creative measured for its effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. Medicare - Acquisition Phase Leader
This leader will be responsible for the development and implementation of broad-reaching, omnichannel, data-driven acquisition strategies for Anthem’s Medicare products (MA, SNPs, Med Supp, and PDP). This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand and be responsible for guiding a budget of approximately $100MM.
Primary duties may include:
• Authoring and leading a comprehensive marketing strategy for member acquisition.
• Leading a matrixed marketing team while collaborating with a matrixed organization.
• Coordinating across Marketing with other consumer journey phases to ensure continuity of experience.
• Establishing/documenting clear and specific priorities (Blue Chips) and marketing’s measures of success.
• Leading the development, implementation, and measurement of effective, imaginative, multi-media creative, and content across paid and owned assets. | 
