Moravian Academy, located in historic Bethlehem, Pennsylvania, is a PK through 12th grade coeducational college preparatory school and the ninth oldest independent school in the United States. It serves students from the Lehigh Valley region of Pennsylvania. Founded in 1742, Moravian Academy is still today a school in motion. After a recent merger with The Swain School, Moravian Academy comprises 900 students, 200 employees, a $22 million budget and a $25 million endowment.
The extensive facilities are located on three campuses which together are the premier choice for independent education in the Lehigh Valley region. Each campus possesses a distinct culture and setting:
The Downtown Campus for Grades P-8 inside the national historic landmark district that is at the heart of the City of Bethlehem;
The Merle Smith Upper School Campus for Grades 9-12, situated on 120 acres of green expanse in Bethlehem Township, approximately 7 miles from downtown Bethlehem;
The Swain School for grades PK-8 with a 22-acre contemporary campus in the beautiful west end of Allentown, approximately 25 minutes from the Bethlehem campuses.
Moravian Academy has a tradition of encouraging sound innovations to meet contemporary challenges while recognizing the permanence of basic human values. Moravian Academy has a religious heritage in the Moravian Church, but now refers to itself as a "church-related school", welcoming students from diverse religious and cultural backgrounds. The school holds weekly interfaith chapel services at two campuses for students that both celebrate the diverse religious traditions of the school community and honor the school's Moravian heritage.
Moravian Academy is seeking a dynamic school leader to join their intellectual, diverse, and vibrant community of learners to be the new Director of Enrollment Management (DEM). A recent merger of two schools created this new opportunity for an experienced or aspiring enrollment manager who wants to shape strategy at a leading independent school with three campuses. The DEM will be expected to build on the School’s strong reputation and expand the community’s understanding of an enrollment management practice, while strengthening admissions and enrollment processes.
Reporting to the Head of School, the DEM is central to creating an enrollment management infrastructure, building on the existing strengths of the Admission Office. The DEM will coordinate Moravian Academy’s community-wide efforts to attract and retain the most ambitious, diverse, and curiosity-filled student body from a growing region of roughly 1 million people. This position is central to the school’s strategic development and realizing the promise of its recent merger.
The DEM is a member of the Senior Administrative Team, manages the Admission Office staff of 4, and is responsible for the oversight of student recruitment and enrollment efforts. As part of the School’s recruitment and enrollment of students, the Director oversees the administration of the admission and financial aid budgets; all admission processes and records; all admission events, travel, and constituent volunteer efforts etc., and all recruitment, enrollment and matriculation efforts, up to welcoming new families to school in August. Working closely with the School’s technology and communication offices, the Director of Enrollment Management is attentive to the School’s public presence in all its manifestations and is responsible particularly for the Admission component of the School’s website. The Director will conduct research and implement strategies to ensure that the Office achieves the enrollment goals set by the Board of Trustees and Head of School.
Priorities will include:
Designing and implementing new internal and external campaigns to grow enrollment, including how to educate the Lehigh Valley on the school’s identity and signature programs at each campus;
Setting annual admission goals, in accordance with Moravian Academy’s mission to promote economic, racial, and ethnic diversity in the student body, based on enrollment goals set by the Board of Trustees;
Providing leadership in enrollment management;
Building sophisticated admissions and retention practices that will assist parents, guardians, and students in understanding their own educational priorities and finding the best educational settings;
Growing a regional network of independent-minded schools and community organizations that seek to partner with families and improve educational outcomes for children.
Managing the Admission Office, and oversight of student recruitment, admission processes and enrollment efforts, as well as the Admission Office staff of four staff and the following specific responsibilities.
Specific responsibilities will include:
Directing and supporting a high-touch admissions team, which currently includes three offices and four personnel;
Overseeing all aspects of the enrollment cycle;
Chairing the financial aid committee and processes;
Championing the retention efforts in service to the mission and to each campus’ identity;
Unifying messages and practices at three campuses and in alignment with the all-school mission and vision;
Identifying and monitoring key metrics to report on progress against goals and to inform decision making across departments and at the Board level;
Collaborating closely with the Chief Financial and Operations Officer, the Director of Institutional Advancement, and the Director of Communications to build/refine administrative systems to serve three campuses.
Becoming an established voice and listener across constituencies through immersion into the culture and life of the community, including being present on each campus visiting classrooms and events.
Applying for the Position
Successful candidates should possess a minimum of five years of Admission and Financial Aid leadership experience; a strong commitment to PK-12 education; excellent communication skills, both written and spoken; comfortable thinking strategically, superior interpersonal, organizational and managerial skills; energetic, personable, caring and sense of humor. In addition, the successful candidate should be the following:
Interested in ethical and spiritual education, including Moravian and non-sectarian traditions;
Is personally committed to diversity, equity, and inclusion, and a leader’s continual development of cultural competency skills;
A networker who is active in national and/or international enrollment management and professional development, previous training in the Jobs To Be Done framework a plus;
Can endorse multiple perspectives and is curious to know more about contradictory opinions;
Experienced with research and data literacy;
Is a successful professional with a history of escalating positions in admissions, enrollment, and/or communications and marketing;
Strong long-term vision with the excellent project management skills to coordinate daily tasks across the entire enrollment team.
A bachelor’s degree is required; a master’s degree is strongly preferred.
Compensation and Benefits
Moravian Academy salaries and benefits are highly competitive and the Lehigh Valley is increasingly a relocation destination. The Academy’s available benefit program includes group medical insurance, retirement plan, continuing professional development, and tuition remission for employee children who qualify.
This is a year-round, administrative position beginning July 1, 2021.
Moravian Academy has retained The Baker Group, the premier independent school enrollment management consulting firm, to assist in the recruitment of its first Director of Enrollment Management.
Interested candidates are asked to submit in an electronic file, their resume, a one to two-page cover letter, and names and contact information of three references directed to Christine H. Baker at: [email protected].
Please submit materials by February 22, 2021.
About Christine Baker at The Baker Group
Association of Independent School Admission Professionals