Germanna Community College is a public, open access institution of higher education in the Virginia Community College System with a Fredericksburg Area Campus in Spotsylvania, a Locust Grove Campus, and several off-campus centers. Located in north central Virginia we are close to the nation's capital and to Richmond, as well as the Blue Ridge mountains and the Chesapeake Bay. As a comprehensive community college, the College provides quality, accessible, and affordable educational opportunities for the residents of the City of Fredericksburg and the counties of Caroline, Culpeper, King George, Madison, Orange, Spotsylvania, and Stafford. The College is a dynamic learning organization that serves as a regional leader and preferred partner where quality learning experiences enable students to participate effectively in the social, economic, political, intellectual, and cultural life of their communities. Germanna is seeking to hire a Communications Editor to play a critical role overseeing a college-wide style guide - effectively maintaining the "voice" of the college - and writing persuasive copy to be delivered across multiple channels including the college website, social media, advertising and email marketing. The position will allow the college to utilize email marketing to further enhance how the college reaches niche audiences. This position will create an immediate impact on how quickly and effectively key messages are delivered and greatly enhance our current focus on the college website, recruitment and development communications. This position is essentially the college storyteller, crafting powerful messages to be delivered across all channels to key audiences including prospective students and parents, graduates and alumni, prospective donors and current and returning students. This position is open until filled. To be considered in the first review please submit a completed VCCS application with your resume and a letter of interest by February 3, 2021. Diversity, equity, and inclusion are core values of Germanna Community College. We recognize our responsibility to create, maintain, and nurture an academic and social environment that respects the diversity of people and ideas. We are committed to being an inclusive community that respects all cultures, experiences, and abilities and that prepares individuals to thrive in a global society. An EEO/AA Employer
• 3+ years of experience in a related position • Bachelor's degree and/or the equivalent related experience •Ability to meet marketing goals for a mid-sized, complex organization •Ability to support successful marketing campaigns using multiple forms of media, as well as support the development goals and fundraising programs of the GCC Educational Foundation •Ability to synthesize complex information into content that is easily understood by external audiences •Possess excellent writing, proofreading, and copy-editing skills •Ability to manage multiple projects from inception to completion •Ability to work a flexible schedule to include evenings and weekends. •Knowledge of project management (Agile methodology preferred) •Knowledge of AP style •Knowledge of web style guides and branding best practices •Knowledge of web accessibility and SEO best practices and a strong understanding of semantic mark-up •Knowledge of copywriting best practices •Knowledge of email list management best practices •Knowledge of search engine optimization, accessibility and readability when writing for the web •Knowledge of professional marketing principles, practices, and techniques
Internal Number: 27767
About Germanna Community College
Virginia's Community College's educate 240,000 credit students annually and over 170,000 non-credit students at 23 Community Colleges with over 40 campus locations throughout the Commonwealth. Our mission is to provide comprehensive higher education and workforce training programs and services of superior quality. These programs are financially and geographically accessible to meet the individual, business, and community needs of the Commonwealth.