| Summary:
Provides support for digital marketing activities. Work Schedule: Full Time Days
Responsibilities:
- Support online reputation management activities, mainly responding to 3 rd party online reviews. Work with agencies to monitor, measure and report on reviews for the system/Patient Experience (GMB, Google Q&A)
- Support online reputation management activities. Working with agency to manage online directory listings including COVID specific data (GMB listings for over 500+ locations and over 1,000+ providers for the provider medical group)
- Lead the continuous improvement of WordPress website (UX/UI, SEO, lead-gen, etc.).
- Work with agency to monitor, measure and improve SEO and SEM activities.
- Gather and analyze data with ability to distill data-driven recommendations to improve website and other digital activities. Working knowledge of Google Analytics required; Working knowledge/experience with multiple Google products a plus - Google Ads, YouTube, etc.
- Expert in adding and editing website content using CMS (WordPress required; Yoast plug-in knowledge nice to have)
- Collaborate with Senior Web Editor and Marketing Strategists to achieve service line goals and objectives
- Administrator for events module within WordPress website (help with technical issues, registrations, cancellations, etc.)
- Supports CRM activities including developing, implementing and evolving strategy for Marketing and Communications
- Support Digital Marketing Manager and/or Director with strategy development, campaign planning, and other digital marketing activities
- Within scope of job, requires critical thinking skills, decisive judgement and the ability to work with minimal supervision. Must be able to work in a fast-paced environment and take appropriate action.
Requirements: - Minimum Required Education : High School diploma or GED. Preferred: Bachelor's degree.
- Minimum Experience : 5 years of relevant experience.
Preferred:
* Excellent project management, problem solving, and interpersonal skills within a fast-paced, deadline and results driven environment. * Experience implementing and/or managing digital, integrated marketing campaigns and tactics: Website, demand generation, branding, segmentation, messaging, content marketing, digital design, online reputation management, copywriting, social media, email, etc.)
This position's pay range starts at: $27.61/hour.
An annual bonus may be paid to eligible employees based upon organizational and individual performance.
UCHealth offers their employees a competitive and comprehensive total rewards package. Some of the many benefits included in this package are full medical, dental and vision coverage; retirement plans; paid time off; employer-paid life and disability insurance with additional buy-up coverage options; tuition and continuing education reimbursement; and a full suite of voluntary benefits such as identity theft protection and pet insurance. Our employees and their family members have full access to our Employee Assistance Program, which includes up to 5 free counseling visits and work/life solutions, such as one free legal consultation. In addition, other emotional counseling support is available depending upon their need.
At UCHealth, we do things differently
We believe in something different: a focus on the individuality of every person. In big ways and small, we exist to improve the extraordinary lives of all those we serve. As Colorado's largest and most innovative health care system, we as a team deliver on the commitment to provide the best possible experience for our patients and their families. We foster a true human connection and give people the freedom to live extraordinary lives. A career at UCHealth is more than a job, it's a passion. Going beyond quality requires the perfect balance of talent, integrity, drive and intellectual curiosity. We are looking for individuals who recognize, like us, that the world of medicine is ever-changing and are motivated to do what is right, not what is easy. We support creativity and curiosity so that each of us can find the extraordinary qualities within ourselves. At UCHealth, we'll do everything in our power to make sure you grow and have a meaningful career. There's no limits to your potential here. Be Extraordinary. Join Us Today! UCHealth recognizes and appreciates the rich array of talents and perspectives that equal employment and diversity can offer our institution. As an affirmative action/equal opportunity employer, UCHealth is committed to making all employment decisions based on valid requirements. No applicant shall be discriminated against in any terms, conditions or privileges of employment or otherwise be discriminated against because of the individual's race, creed, color, religion, gender, national origin or ancestry, age, mental or physical disability, sexual orientation, gender identity, transgender status, genetic information or veteran status. UCHealth does not discriminate against any "qualified applicant with a disability" as defined under the Americans with Disabilities Act and will make reasonable accommodations, when they do not impose an undue hardship on the organization. |
