To be a Section Head of Segment Management and Marketing Department
To build segmentation model to ensure that differentiated services and product offerings are provided according to segment needs
To define the customer journey by analysing customer behaviour and needs, and propose initiatives for acquisition, cross-selling, service upgrades, as well as increased customer loyalty and retention, according to HNW and affluent segment's defined value proposition
To formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams
To monitor the business and sales performance of channels and campaigns, as well as customer movement across key segments, and recommend tactical initiatives to achieve business targets
To plan, implement, and monitor sales activities, marketing campaigns, and customer events
Requirements:
University graduate, preferably with a major in Business Administration, Marketing, Finance, or a related discipline.
Minimum of 10 years' experience gained from the banking sector
Proven track record in customer segmentation, product management, sales management, marketing campaign management, or business analytics
Familiar with banking products and operations/service enhancement, with a keen drive to achieve success
Proactive and innovative, with good organisational and problem-solving skills and a strong sense of customer centricity
Strong strategic thinking capacity, with the ability to translate concepts into business initiatives
Excellent communication and presentation skills, with a good command of both spoken and written English and Chinese
Interested parties please send your resume inword format with current & expected salary and notice period to [email protected]For details, please feel free to contact Leo at 62828201.
