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The Communications and Media Editor (CME) works collaboratively with colleagues throughout Alumni and Stakeholder Engagement to ensure that it meets its communication and marketing goals. The CME collaborates with Advancement colleagues (“business partners”) on marketing and communications strategy and implementation. This position creates, writes, edits, builds/produces for both print and digital distribution.
Duties and Responsibilities: Broad Based Engagement Strategy Develop and implement marketing and communication strategies and tactics for ASE and partner UW units that drive broad-based engagement of the University of Washington’s community of alumni, donors, friends, UWAA members and students.
Marketing and Communications Create and manage the production and maintenance of new and existing online and digital marketing and communications assets of ASE, UWAA and UWRA. Responsibilities for webpages, broadcast email campaigns, print collateral, and signage include: •Strategize, plan, coordinate with marketing and communications leadership and ASE staff •Develop creative and editorial campaigns for organization, its events and membership acquisition •Build, edit and maintain new and existing digital assets •Create and implement social media campaigns •Assist with defining target audiences •Assist with data analytics and reporting
Writing and Storytelling •Research and write original content which contributes to the strategic communication of the ASE and UWAA mission and goals, including short- and long-form copywriting and editing •Opportunity to develop story ideas, conduct interviews, assemble information, verify facts and write original copy for ASE assets, including print publications. •Identify existing stories which contribute to the strategic communication of UW, UWAA and UWRA missions and goals. Use editorial discretion to repackage stories for redistribution through existing and future ACR communication channels.
Brand Ambassador •Participate in occasional event-staffing duties at evening and weekend programming. •Represent ASE at University Advancement marketing and communications groups and committees. Other duties as assigned.
Key Competencies: Core Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
Requirements: •Bachelor’s Degree in English, Communications or related field and at least two years of experience in related field. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree. •Demonstrated outstanding writing and editing skills with excellent spelling ability and a thorough knowledge of grammar and style rules. •Demonstrated proficiency as a writer/editor in an advocacy or mission-oriented setting such as an educational or not-for-profit organization. •Demonstrated knowledge and proficiency with PC platform and Windows operating system and software including Microsoft Word, Excel, Outlook, and PowerPoint for correspondence, special reports, spreadsheets, forms, etc.
Desired Qualifications: •Experience as a writer/editor in a commercial or for-profit setting. •Experience with Marketo, Wordpress, HTML and CSS(cascading style sheets) a plus. •Experience with journalism techniques such as interviewing, writing to deadline, or headline writing. •Knowledge of alumni relations/development/advancement principles.
Conditions of Employment: •Cubical/Open workspace environment which may result in additional or higher levels of noise and visual distractions. •A valid Washington State driver’s license is required to operate the UW Alumni Association Van. Candidate selected must have personal transportation and be willing to travel when necessary.
Equivalent education and/or experience may substitute for minimum requirements. Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.