Product Marketing Manager - Financial Solutions

Responsibilities of Product Marketing Manager:

This is a delivery role - responsibilities will include and are not limited to and may change depending on business needs:

• Update existing and develop new product collateral
• Maintain Wikipedia page and product descriptions on vendor and customer pages
• Update all product pages on the corporate website
• Work with Brand Marketing, Design, and Writer to execute and deliver on BAU activities including companies platform home page updates
• Manage relationships and collaborate with Sales and Account teams, Product and Technology on deliverables
• Create product customer communications relating to Product enhancements and launches
• Support the content and creative delivery e.g. sourcing images of client touchpoint program - Client Connect
• Identify, track and report on key metrics to gauge success of product marketing campaigns
• Deliver and take ownership of elements of launch plans of new products and enhancements to existing products
• Develop internal tools and external collateral including videos to support the product enhancement and launch promotion.

Skills, Knowledge and Experience

• Five years' B2B professional experience to include 2+ years of product marketing experience
• Experience of marketing enterprise-level SaaS or B2B tech products preferred
• Degree qualified in relevant disciplines e.g. business, marketing
• Experience of working as part of a cross-functional team across geographies
• Strong communication, people and stakeholder management skills
• Working knowledge of CRM, marketing automation and social media tools - Salesforce, Pardot, Google Analytics, LinkedIn and Twitter
• Strong data analysis skills and ability to extract insights from marketing automation and CRM platforms
• Excellent project management skills - ability to deliver projects to cost, time and quality
• Working knowledge of SEO, WordPress and Adobe PRO DC
• Demonstrable experience of working within a Product function
• Ability to use media applications such as Canva and Powtoon to create engaging digital assets such as infographics, short videos and animations