A hungry, equal-parts strategic-creative-collaborative social expert who wants to make an impact on the company-at-large and on every initiative you take part in. You're adaptable to changing demands and have an outlook that is positive, you are energized by creativity and hungry to uncover learnings from analysis.
The ideal human for this role is curious, communicative, and excited to experiment and explore new ideas and new channels. They have a keen understanding of metrics, possessing the ability to derive meaningful insights from data, and has an entrepreneurial mindset with a passion for digital content, social platforms and marketing.
WHAT THIS ROLE DOES:
The role is steeped in developing creative strategy, managing social execution and measuring content success (i.e., you can develop an over-arching platform strategy, implement channel-by-channel strategy on a project basis, write social content and optimize it based on performance).
There is an expected focus on storytelling and innovation, and an eye for style is critical, along with strong social platform knowledge including user-behavior, content best practices and product features.
This role will be responsible for leading social media efforts - proactively working closely with cross-functional teams of business experts, content strategists, product marketers, designers, programmers, producers and executive leader from across the CBRE - to develop plans and content that activate our research, thought pieces and events.
You will be challenged daily to:
Develop Creative Strategy and activations on a channel, project and brand level
Own the full lifecycle of our content across social, helping to inform strategy, while overseeing and taking part in the creation of deliverables, quality control, publishing, analytics and community management
Lead social operations and model operational excellence for other social teams around the world
Serve as an expert on tools, platforms and metrics to inform process and unearth opportunities to optimize content and derive insights.
Identify the latest trends in content marketing materials, platforms, and technology
Document sustainable, repeatable best practices and strategies that focus on collaboration, efficiency and knowledge sharing.
Represent the Content Strategy team at high-level meetings and presentations, articulating business use cases, pitching novel strategic and creative recommendations and guiding resource investment.
Work with the Digital team to identify impactful tests, conduct analyses and examine core KPIs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's Degree or higher
Minimum of 7 years with 8 or more years of experience preferred in content strategy, content creation and social media management at an agency, publisher and/or high-growth brand.
2-3+ years of management experience preferred
SPECIFIC KNOWLEDGE, SKILLS AND ABILITIES
Expertise in social media platforms (LinkedIn, Instagram, Facebook and Twitter)
Proficient in social analysis, growth models and campaign tracking
Experience managing complex, collaborative projects with multiple stakeholders
Experience planning and implementing paid social a plus
Superior communication skills; verbal and written. Ability to quickly articulate strategy and deliver vision to senior leaders across organization
Ability to take initiative and act proactively
Responsible for social operations (account management, vendor management, social content strategy)
Skilled in using Microsoft (Excel, PowerPoint), Google Analytics, Chartbeat/Pars.ly), CrowdTangle
Can promote a culture of collaboration and teamwork across organizational functions
Can handle multiple deliverables at once
Outstanding communications skills (verbal, written, and presentation)
Excellent organizational skills and attention to detail
Proficiency in telling a cohesive story
Focused on problem solving
A no task is too small attitude
Internal Number: 20029964
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.