The position is responsible for the management of the Accessory Portfolio. You will develop amazing new products that make consumers smile with joy. You will develop business cases to support product plans and define go-to-market (GTM) strategies while helping cross-functional teams understand the product positioning, key benefits, and target customer. You will communicate with all areas of the company, including executives, sales, operations, marketing, technical teams, external OEMs and vendor contacts.
Deliver two hundred million dollars in revenue within your product category.
Define marketing requirements – writing and prioritizing use cases.
Define product requirements for new accessory products underpinning how the product needs to be built/adapted for Verizon.
Use critical thinking to get to the root of product issues.
Develop the product roadmap, including feature enhancements & test how these translate into additional sales/revenue for the organization.
Understand the certification process & walk vendors through the necessary steps to ensure hardware is up to the Verizon minimal standards.
Outline the LBGUPS ( learn-buy- get- use- pay- service) model to identify pain points as customers engage with Verizon & identify areas of improvement.
Appreciate regulatory/economic policy changes that can impact the financial dynamics of the product category, e.g. tariff changes for vendors based out of china.
Follow current industry trends, competitive activity in the marketplace.
Drive and own product deliverables – high-level business rationale, market/product fit, etc.
Conduct user experience interviews and testing to gather continuous customer insights.
Meet with industry analysts every month to stay ahead of new insights & changes within the Accessory space.
Test pricing concepts to denote customer propensity to buy.
Determine brand influence to product development concepts.
Monitor and report on the product accountable for, their sales, returns and trends over time.
Identify why performance may be changing & determine root cause
Identify tactics to re-energize different channels.
Work with the vendor in question to understand learnings from other markets which may facilitate change in tactics.
What we’re looking for...
You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.
You’ll need to have:
Bachelor’s degree in Marketing, Market Research, Computer Science, Finance, Economics or four or more years of work experience.
Six or more years of relevant work experience.
Experience working with marketing research, research strategy, or consumer research methodologies.
Even better if you have:
Master’s degree – more impressive if you have an MBA.
Digital experience and an understanding of trends and key business drivers.
Presented findings and insights targeted to what that audience cares about (up to the executive level).
Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
Designed custom research approaches to gain broader or deeper consumer and market insights.
Translated market knowledge and strategy into compelling stories and tools for the sales team.
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
Diversity and Inclusion at Verizon
At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.