The Digital Content Specialist will be responsible for planning, creating, editing and publishing content across the St. Scholastica digital platforms including css.edu, my.css.edu intranet, social media channels, and email marketing. They will utilize brand attributes, marketing platforms and values that align with the College’s strategic goals.
• Write and produce new web content that can be utilized across all digital platforms through creative storytelling and search optimized content • Co-manage the College’s social media channels, including oversight of editorial calendar and tracking of post analytics to optimize future content • Oversee the Sentinel blog content, including idea generation and writing stories pitched by partners across the College • Serve as primary writer of enrollment marketing email content and track analytics to optimize future content • Capture and edit photographic assets for social media posting • Attend evening and/or weekend activities • Identify new areas of opportunity within existing social channels and evaluate and test new technologies using market trends and industry best practices • Communicate effectively with faculty, staff, students and alumni • Assist marketing and communications team members with copy editing and proofreading • Communicate College brand and editorial standards and guidelines • Serve as media relations support for the Director of Communications and Brand Strategy • Ability to learn and use a CMS and CRM to make web and email content updates.
PREFERRED QUALIFICATIONS • Experience with WordPress • Experience with Salesforce and/or TargetX CRM • Experience with workflow or task management software • Experience with Google Apps suite
• Bachelor’s degree in communications, marketing, English or similar field or equivalent combination of education, training and experience • 3+ years professional experience in digital marketing/communications or journalism environment • A commitment to working with, and an awareness of, issues affecting diverse audiences • Ability to meet tight deadlines and work on multiple projects simultaneously
About College of St. Scholastica
The College of St. Scholastica (CSS) is a thriving independent private college with its main campus overlooking Lake Superior in Duluth, extended campuses throughout Minnesota and vibrant online programs that attract learners from around the world. Since 1912, The College of St. Scholastica has been preparing students for responsible living and meaningful work by emphasizing the Catholic Benedictine values upon which it was founded: Community, Hospitality, Respect, Stewardship and Love of Learning. At CSS, equity and inclusion are viewed as key ingredients to academic excellence and student success.
Duluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up fo...r the “best adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.