Reporting to the Director of Integrated and Digital Marketing, the Enrollment Marketing Specialist supports the development, planning, and execution of data-driven marketing strategies to support Johns Hopkins Carey Business School enrollment goals for all degree programs and Executive Education non-credit courses. S/He will also serve as the project lead for incoming marketing requests and projects for Admissions, Academic Programs and Executive Education.
The Enrollment Marketing Specialist works in an environment with tight deadlines. This person needs to excel at project management (balancing multiple projects at once and managing detailed timelines), understand and align marketing with the student mindset, and must be able to work as an integral cross functional team member.
Specific Duties & Responsibilities
Ensure effective development and execution of enrollment marketing projects and campaigns.
Serve as the lead for all marketing communications within Admissions CRM system (Slate).
Organize and coordinate annual updates to marketing communication plans, email templates, and relevant print materials for Admissions and Executive Education.
Data and Analytics
Provide recommendations to improve campaign performance, increase brand awareness, and support enrollment goals.
Report on analytics to assess the effectiveness of digital recruitment efforts and report outcomes according to established schedules.
Work closely with Carey’s cross-functional team members to support Carey’s strategic priorities.
Serve as a collaborative member of the Marketing and Communications team, assisting with other marketing-related duties as assigned and as time permits.
Collaborate with internal and external stakeholders to fulfill marketing requests as needed.
Effectively track and manage his/her projects using project management software.
Possible website maintenance support, including photo updates, content updates, research and competitive website review.
Bachelor’s degree in marketing, advertising, public relations, communications, or related field.
Two years of related experience required.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
* JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job. *
Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time.
Proficiency in Microsoft Office necessary.
Must maintain a professional working relationship with faculty, students and staff.
Ability to communicate effectively.
Self-directed and self-motivated.
Three or more years of relevant experience, preferably in higher education preferred.
Knowledge and experience with the Technolutions Slate CRM platform a plus.
Knowledge of Google Analytics.
Special Knowledge, Skills, and Abilities
Strong project management and organizational skills.
Excellent time-management skills, along with demonstrated ability to juggle multiple projects.
Excellent writing, editing, and proofreading skills
Working knowledge of or interest in, executing paid advertising campaigns.
Excellent communication skills, written and verbal, and strong interpersonal skills.
Ability to work creatively with a small, close-knit team on a variety of school-wide projects.
Keen attention to detail.
Proficiency in Word, Excel, PowerPoint, and Outlook.
Knowledge in higher education trends and market.
Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor.
Classified Title: Communications Specialist Working Title: Enrollment Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: $43,530 - $59,795; Commensurate with Experience Employee group: Full Time Schedule: Monday-Friday 8:30am-5:00pm; Up to 37.5 hrs/ week Exempt Status: Exempt Location: 46-MD:JH at Harbor East Department name: 60000049-Marketing & Communications Personnel area: Carey Business School
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at [email protected]. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.