Webmaster
Requisition ID: 2020-6959
Position Type: Full-Time
Schedule Shift: Days
Hours Per Week: 38
Travel: 10%
Category: Alumni Affairs/Development
Overview
TUC is searching for an innovative, collaborative, and experienced Website Manager who will ensure that the University has an effective web presence to recruit new students, maintain relationships with TUC alumni, donors, and engage local community members. The Website Manager works collaboratively with students, staff, fellow administrators, and faculty in the successful planning, implementation, and evaluation of the University's web strategy and on-line engagement. Manager also helps to radiate the mission of Touro University to various audiences through strategies and content that ultimately inspire recruitment, awareness, and donations
Responsibilities
Website management
- Manage and support different University website projects; gathering, vetting, prioritizing, and documenting requirements and Key Performance Indicators (KPIs); developing project plan and managing resources; ensuring brand compliance and alignment with strategic goals; and communicating status to internal stakeholders.
- Support, and when necessary, lead website troubleshooting efforts, in close coordination with IT teams responsible for enterprise-level infrastructure, development, and publishing.
- Collaborate with University Advancement, Communications, Admissions, and other key internal stakeholders to develop, write, edit, publish, and update website content that is relevant and accessible to potential and current students, alumni, donors and community members.
- Partner with Communications, Students Affairs and IT as needed to ensure that site content is understandable, discoverable, compliant with accessibility requirements, and consistent with University brand and style guidelines.
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- Improve, create and maintain marketing landing pages on website; organize digital assets in preparation for scheduled marketing campaigns; measure and analyze content metrics.
- Analyze and report on the effectiveness of content and use this data to drive future content creation as well as propose optimizations for current content.
- Collaborate with the Student Academic Support office to ensure accessibility of the Universitys web pages.
- Work with AVP of Advancement to coordinate and direct outside vendors supporting University website initiatives.
- Work within established TUC brand guidelines and standards, technical protocols, and departmental specific procedures.
- Meet on a regular basis with various departments to evaluate and modify web sites as it seems appropriate.
- Actively support and contribute to the refinement of website policies and protocols.
Website Strategy
- Leverage Google Analytics data to recommend and track progress toward quarterly KPIs and meet website optimization benchmarks.
- Leverage Google Search Console and SEMrush data to identify opportunities to improve organic lead generation.
- Perform and interpret keyword research.
- Design, build and implement tagging and tracking codes to measure performance of key content links.
- Support conversion rate optimization-related initiatives through hypothesis testing and validation.
- Maintain current knowledge of leading website trends, norms, best practices, and innovation.
- Provide recommendations on current website technology, products, and integrations.
- Monitor competitor and industry leading websites to help drive effective strategy.
Website Development
- Provide ad hoc, lightweight development support by contributing bug fixes and introducing code revisions within the context of established enterprise themes.
- Lead the definition and development of custom landing pages to support student lead generation and brand initiatives.
- Gather and analyze requirements for additions or modifications to supported websites.
- Ensure supported websites are compatible with, and are able to integrate across, multiple platforms, browsers, mobile phone applications, and digital media sites to provide a functional and convenient user experience.
- Work within the context of the Content Management System (CMS) administration console to make configuration level changes to site layout and menu structure within established guidelines.
- Work within the context of established code repositories, deployment methodologies, website governance, and change management practices.
- Provides website management training and support to University faculty and staff.
Administrative
- Participate in various University committees, task forces, and projects as assigned by supervisor.
- Provides other duties as assigned.
Qualifications
- A Bachelors degree in marketing, web design, or a related degree program from an accredited University/college or equivalent work experience. (Required)
- A minimum of two years of successful experiences in web design. (Required)
- Strong operational knowledge of Google Analytics, SEMrush, HTML, Adobe Creative Cloud, JavaScript, Cascading Style Sheets (CSS), and CMS administrative tools. (Required)
- Strong project management experience including time spent planning, leading, directing, and managing successful projects.
- Unquestioned integrity and a commitment to nurturing an academic environment that welcomes people of diverse backgrounds and experiences and promotes their full development. (Required)
- Strong relationship-building, communication, and collaboration skills to work with and engage multiple and diverse constituencies. (Required)
- A broad understanding of different student recruitment and marketing strategies. (Required)
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- Experience working in a higher education or college/university environment. (Preferred)
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CORE COMPETENCIES:
- Excellent oral, written, and interpersonal communication skills.
- Excellent organizational and teamwork skills.
To apply, visit https://tuccareers-touro.icims.com/jobs/6959/login
Touro College and University System provides equal employment opportunities to all employees and applicants for employment and is committed to ensuring a productive and non-discriminatory work environment in compliance with the Higher Education Act and Amendments, the Civil Rights Act of 1964, the Violence Against Women Act (VAWA), the New York State Education Law, New York Human Rights Law and other applicable laws. It is the policy of the Touro College and University System to prohibit unlawful discrimination in employment on the basis of race, religion, sex, color, national or ethnic origin, age, disability, sexual orientation, gender identity, gender, pregnancy, veteran status, or any other status protected by federal, state or local laws.
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