Director of Marketing, Communications, & Ticketing
Job Number: 87804
DIRECTOR OF MARKETING, COMMUNICATIONS, & TICKETING
Note: Not all unique aspects of the job are covered by this job description
Stanford University is one of the world's premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and to improving our world. In turn, the university is committed to supporting its employees as they develop their careers and enrich their lives. We believe Stanford's future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
Stanford Live is Stanford University's professional performing arts presenter. With its main home in Bing Concert Hall and landmark venues across campusincluding Frost AmphitheaterStanford Live presents a wide range of the finest performances from around the world fostering a vibrant learning community and providing distinctive experiences through the performing arts.
Under the guidance of the Executive Director, the Director of Marketing, Communications & Ticketing works on the development and implementation of marketing activities, enabling programs, services, events and/or products to meet organizational objectives. Drives cross-functional collaboration across the organization. Provides direct supervision to personnel, as well as the management of select outside vendors, to ensure effective operation.
Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives.
Partner with audience research firm and other consultants on strategic initiatives related to Stanford Live marketing and communications, e.g., branding, patron experience, dynamic pricing, market analysis.
Develop and manage the communication and brand strategy for individual program(s) incorporating appropriate channels (i.e., web presence, digital and print).
Manage market research and campaign/program/service/event analysis used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Responsibility for staff including the recruitment, management, development, and retention.
Participate in Stanford Live senior management team, including strategic planning, and coordination of efforts with other university departments.
Manage program budget, goals, and objectives in alignment with organizational goals.
Guide event planning and execution as needed to support marketing objectives.
Manage vendors on specific projects.
* - Other duties may also be assigned
Education & Experience:
Bachelor's degree and 5 years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Experience with digital, web, print, social media marketing.
Strong design eye both in print and web, and ability to provide clear and constructive design feedback
Ability to lead multiple cross-functional teams and departments toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Experience with market research and data analysis.
Understands how to implement effective marketing programs across multiple channels.
Creative problem solver with strong critical thinking skills.
Strong written and oral communication and presentation skills.
Prior experience in planning and managing program budgets.
Proficient knowledge of Tessitura and TNEW a plus
Excellent understanding of Google Analytics and Adobe Photoshop/Illustrator/Indesign
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Diversity, Equity and Inclusion: Demonstrates commitment to promoting and supporting an environment of diversity and inclusion.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Location: Arts, Stanford, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.